Women’s Editorial: Halcyon by Elena Cremona
Local cafés and charming shopfronts provide the backdrop to Carhartt WIP’s latest editorial, which spotlights garments from its FW22 women’s collection. The images and accompanying video were shot by London-based photographer Elena Cremona.
The garments featured explore several distinct themes, from motocross motifs to varsity-inspired embroidery. These are complemented by signature denim pieces like the W’ Bib Overall Straight and W’ Simple Pant, which have undergone a unique washing treatment for a lighter appearance and softer feel. Elsewhere, items like the W’ Active Jacket and W’ Arlington Bomber offer robust and insulating options for inclement weather.
The Carhartt WIP FW22 women’s collection is now available from Carhartt WIP stores, carhartt-wip.com, and select global retailers.
Contact
Federica De Carlo
fdecarlo@carhartt-wip.comAbout Carhartt WIP
Carhartt Work In Progress (WIP) is a clothing brand that adapts and modifies the core products of the pioneering American workwear brand Carhartt to create its own collections. Established in 1994 by Edwin Faeh, the brand’s audience is as likely to associate its iconic yellow ‘C’ motif with late 90s hip hop videos or skate clips as they are with factories or manual labor. This distinction is key when defining Carhartt WIP.
Carhartt WIP engages with different cultural spheres: from Detroit and Berlin’s symbiotic techno scenes, to skateboarding and its communities that span Paris, New York, and Seoul, to the contemporary art world. The brand channels these influences, reflecting the culture that has formed around it. This can be seen and felt in its collections, imagery, and collaboration partners. Today, Carhartt WIP operates over 100 brick and mortar retail stores across Europe, Asia, and the US, as well as working with select wholesale clients.
Credits
Photographer: Elena Cremona
Stylist: Isabelle Landicho
Photographer assistant: Corey Chuck
Video editor : Timothy Ogu
HMU artist : Lucy Thomas