FW22 - Meridian by Lola & Pani
Shot in the rural plains of Southern England by photography duo Lola & Pani, Carhartt WIP’s latest FW22 editorial weaves themes of foraging and woodland exploration into its imagery.
Garments featured include the Pond Sweater, a jacquard item knit from lambswool-blend yarn, and the Prentis Vest Liner, which is detailed with a new camouflage motif executed in traditional woodland colors. There is also the addition of the Active Cold Jacket, which sees a signature Carhartt WIP style updated with artificial down filling and a water-repellent, poly-cotton exterior. In women’s, the W' Erie Jacket offers a similar silhouette, complete with artificial down insulation and a water-repellent, nylon ripstop shell.
Elsewhere, items such as the Kilda Jacket and Pant add a brutalist Scandinavian bent to the editorial, seen in the garments’ 3D pockets, taped zips, and reflective labeling. These are juxtaposed with soft fleece styles like the Brody Sweat Pullover in men’s, and the W’ Ella Highneck Liner in women’s.
Based in London, Lola & Pani work across documentary, portrait, and fashion photography. Lola Paprocka is the founder of Palm* Studios, an independent publishing house which published Pani Paul’s critically-acclaimed book Mile End in 2015. The duo have been working together since 2014.
Contact
Federica De Carlo
fdecarlo@carhartt-wip.comAbout Carhartt WIP
Carhartt Work In Progress (WIP) is a clothing brand that adapts and modifies the core products of the pioneering American workwear brand Carhartt to create its own collections. Established in 1994 by Edwin Faeh, the brand’s audience is as likely to associate its iconic yellow ‘C’ motif with late 90s hip hop videos or skate clips as they are with factories or manual labor. This distinction is key when defining Carhartt WIP.
Carhartt WIP engages with different cultural spheres: from Detroit and Berlin’s symbiotic techno scenes, to skateboarding and its communities that span Paris, New York, and Seoul, to the contemporary art world. The brand channels these influences, reflecting the culture that has formed around it. This can be seen and felt in its collections, imagery, and collaboration partners. Today, Carhartt WIP operates over 100 brick and mortar retail stores across Europe, Asia, and the US, as well as working with select wholesale clients.
Credits
Photographer: Lola & Pani
Stylist: William Barnes
Grooming: Mike O’Gorman
Models: Madi, Yolanda, Idriss, and Billy M