FW22 - Meridian by Lola & Pani
Shot in the rural plains of Southern England by photography duo Lola & Pani, Carhartt WIP’s latest FW22 editorial weaves themes of foraging and woodland exploration into its imagery.
Garments featured include the Pond Sweater, a jacquard item knit from lambswool-blend yarn, and the Prentis Vest Liner, which is detailed with a new camouflage motif executed in traditional woodland colors. There is also the addition of the Active Cold Jacket, which sees a signature Carhartt WIP style updated with artificial down filling and a water-repellent, poly-cotton exterior. In women’s, the W' Erie Jacket offers a similar silhouette, complete with artificial down insulation and a water-repellent, nylon ripstop shell.
Elsewhere, items such as the Kilda Jacket and Pant add a brutalist Scandinavian bent to the editorial, seen in the garments’ 3D pockets, taped zips, and reflective labeling. These are juxtaposed with soft fleece styles like the Brody Sweat Pullover in men’s, and the W’ Ella Highneck Liner in women’s.
Based in London, Lola & Pani work across documentary, portrait, and fashion photography. Lola Paprocka is the founder of Palm* Studios, an independent publishing house which published Pani Paul’s critically-acclaimed book Mile End in 2015. The duo have been working together since 2014.
Contact
Federica De Carlo
fdecarlo@carhartt-wip.comAbout Carhartt WIP
Established in 1994 by Edwin Faeh, Carhartt WIP (Work In Progress) develops its own collections based on original Carhartt workwear. The brand combines authentic adaptations of these robust American archetypes, while engaging with the subcultures that have embraced it. This, in turn, has seen Carhartt WIP place itself in a new context and bring forth its own classics.
Carhartt WIP opened its first store in London in 1997 and today operates over 80 locations worldwide. It also has its own skate team and music department, while supporting a slew of artists and releasing various in-house publications.
Credits
Photographer: Lola & Pani
Stylist: William Barnes
Grooming: Mike O’Gorman
Models: Madi, Yolanda, Idriss, and Billy M