FW22 - Crew by Sylvain Sey
Captured in a school in the suburbs of Paris, this week’s FW22 editorial spotlights items that draw inspiration from Carhartt WIP’s own archival advertising from the 1990s, as well as elements of American casual-wear.
The images were shot by the Paris-based photographer Sylvain Sey, with an accompanying video directed by Theodor Guelat, who both interpret the seasonal themes in a playful yet visually rich way.
Featured is the Letterman Jacket in both the men’s and women’s collections, constructed from corduroy with a diamond-quilted lining, and embroidered with collegiate-style graphics. This appears alongside items like the S/S Linograph and W’ S/S Fisheye T-Shirts, which are detailed with a new seasonal motif. In the women’s collection, styles like the W’ Plains and W’ Ella Highneck Liners are robust layering options for Fall/Winter due to their textured pile exteriors and insulating mesh lining. Additionally, the Brandon Pant for men is a new five-pocket denim style this season, characterized by its loose slouchy fit. This facet of the FW22 collection also includes heavy outerwear like the Doville Jacket for men and women, designed featuring a water-repellent polyester shell and artificial down filling. The selection is rounded out by accessories such as the Cord Bucket Hat and pile-lined Jackson Cap
Contact
Federica De Carlo
fdecarlo@carhartt-wip.comAbout Carhartt WIP
Carhartt Work In Progress (WIP) is a clothing brand that adapts and modifies the core products of the pioneering American workwear brand Carhartt to create its own collections. Established in 1994 by Edwin Faeh, the brand’s audience is as likely to associate its iconic yellow ‘C’ motif with late 90s hip hop videos or skate clips as they are with factories or manual labor. This distinction is key when defining Carhartt WIP.
Carhartt WIP engages with different cultural spheres: from Detroit and Berlin’s symbiotic techno scenes, to skateboarding and its communities that span Paris, New York, and Seoul, to the contemporary art world. The brand channels these influences, reflecting the culture that has formed around it. This can be seen and felt in its collections, imagery, and collaboration partners. Today, Carhartt WIP operates over 100 brick and mortar retail stores across Europe, Asia, and the US, as well as working with select wholesale clients.
Credits
Photographer : Sylvain Sey
Director : Theodor Guelat
DOP : Dario Sbattella
Styliste : Silvia Vinci
Light Assistant : Richard Andre
Models : Simon, Fatou, Felix, Leonis
Set Designer : Emmy Mgoma
Hair : Oummy Youssoufa
Executive production : Tarfu Studio