Carhartt WIP is pleased to announce the opening of its latest store, located in Hamburg. It is the brand’s second in the city and brings the total number of Carhartt WIP stores in Germany to nine.
The store is situated in Hamburg’s vibrant Neustadt quarter, home to landmarks like the Michel church and Laeiszhalle music hall, while the building itself is just as historically significant, being the birthplace of Heinrich Hertz, a physicist who discovered the existence of radio waves and after whom the Hertz (Hz) unit of sound frequency is named.
In anticipation of the store’s launch, Carhartt WIP hosted an event in the space in August titled the Hamburg House Warming. It was a celebration of both the building’s history in sound, as well the brand’s own ties to music and radio. The event featured DJ sets from local artists Gome and Nissa, and a live performance from UK rapper Lord Apex, who also appears in Carhartt WIP’s FW22 campaign.
The store was designed by the Milan-based architecture studio of Andrea Caputo and features industrial details throughout, such as neutral concrete walls and tropicalized steel poles. There is also a semi-circular sound system built into the back of the lower floor, occupying over five meters of space – an homage to the building’s Hertzian heritage. Additionally, two original artworks by London-based artist Lucas Price, who collaborated with the brand on its FW21 campaign, will be on permanent display.
The space is 220 square meters big and will carry Carhartt WIP men’s and women’s collections, as well as collaborations and special projects.
Carhartt WIP has created a small selection of store-exclusive products for its launch in November, including t-shirts and playing cards detailed with a motif that nods to the first Hamburg store opening.
Carhartt WIP Store Hamburg opens its doors to the public on November 10th.
Poststr. 20 20345 Hamburg
Contact
Federica De Carlo
fdecarlo@carhartt-wip.comAbout Carhartt WIP
Established in 1994 by Edwin Faeh, Carhartt WIP (Work In Progress) develops its own collections based on original Carhartt workwear. The brand combines authentic adaptations of these robust American archetypes, while engaging with the subcultures that have embraced it. This, in turn, has seen Carhartt WIP place itself in a new context and bring forth its own classics.
Carhartt WIP opened its first store in London in 1997 and today operates over 80 locations worldwide. It also has its own skate team and music department, while supporting a slew of artists and releasing various in-house publications.
Credits
Architect : Andrea Caputo
Photographer : Florian Thoss