Carhartt WIP is pleased to announce the opening of its latest store, situated in the El Born area of Barcelona, Spain.
Located on the same street as the previous El Born store – which was Carhartt WIP’s second oldest retail space – the new store spans over 400 square meters split across two floors. It will carry both Carhartt WIP men’s and women’s collections, as well as special projects and collaborations.
Located within a historic building on the vibrant Plaza Comercial, the space was designed by the studio of Milanese architect Andrea Caputo, which sought to amplify the building’s unique characteristics, while staying true to the brand’s DNA. The result is a space that utilizes raw and industrial elements, alongside more refined touches, such as a glossy walnut wood structure that bridges both floors, emphasizing the size and proportion of the space.
The space also displays original works from a longtime friend and collaborator of the brand, the NYC-based artist Kostas Seremetis, as well as the Spanish artist Alehsy, whose signature graphic style also appeared on two exclusive t-shirts created to mark the launch of the store.
Carhartt WIP marked the opening of the store on December 1st with an event that featured local acts, as well as the London-based rapper Flohio.
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Federica De Carlo
fdecarlo@carhartt-wip.comAbout Carhartt WIP
Established in 1994 by Edwin Faeh, Carhartt WIP (Work In Progress) develops its own collections based on original Carhartt workwear. The brand combines authentic adaptations of these robust American archetypes, while engaging with the subcultures that have embraced it. This, in turn, has seen Carhartt WIP place itself in a new context and bring forth its own classics.
Carhartt WIP opened its first store in London in 1997 and today operates over 80 locations worldwide. It also has its own skate team and music department, while supporting a slew of artists and releasing various in-house publications.