Carhartt WIP is pleased to announce the opening of its latest store, situated in the El Born area of Barcelona, Spain.
Located on the same street as the previous El Born store – which was Carhartt WIP’s second oldest retail space – the new store spans over 400 square meters split across two floors. It will carry both Carhartt WIP men’s and women’s collections, as well as special projects and collaborations.
Located within a historic building on the vibrant Plaza Comercial, the space was designed by the studio of Milanese architect Andrea Caputo, which sought to amplify the building’s unique characteristics, while staying true to the brand’s DNA. The result is a space that utilizes raw and industrial elements, alongside more refined touches, such as a glossy walnut wood structure that bridges both floors, emphasizing the size and proportion of the space.
The space also displays original works from a longtime friend and collaborator of the brand, the NYC-based artist Kostas Seremetis, as well as the Spanish artist Alehsy, whose signature graphic style also appeared on two exclusive t-shirts created to mark the launch of the store.
Carhartt WIP marked the opening of the store on December 1st with an event that featured local acts, as well as the London-based rapper Flohio.
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Federica De Carlo
fdecarlo@carhartt-wip.comAbout Carhartt WIP
Carhartt Work In Progress (WIP) is a clothing brand that adapts and modifies the core products of the pioneering American workwear brand Carhartt to create its own collections. Established in 1994 by Edwin Faeh, the brand’s audience is as likely to associate its iconic yellow ‘C’ motif with late 90s hip hop videos or skate clips as they are with factories or manual labor. This distinction is key when defining Carhartt WIP.
Carhartt WIP engages with different cultural spheres: from Detroit and Berlin’s symbiotic techno scenes, to skateboarding and its communities that span Paris, New York, and Seoul, to the contemporary art world. The brand channels these influences, reflecting the culture that has formed around it. This can be seen and felt in its collections, imagery, and collaboration partners. Today, Carhartt WIP operates over 100 brick and mortar retail stores across Europe, Asia, and the US, as well as working with select wholesale clients.