Carhartt WIP skateboarding Presents ‘Hollandsch Diep’
Carhartt WIP has unveiled its latest skate project, Hollandsch Diep, a short-format video and selection of exclusive products that spotlight the brand’s Dutch team riders.
Central to the nine minute feature are a core of Carhartt WIP skaters, including Rob Maatman, Sebastiaan Vijverberg, Robbin De Wit, and Lex Van der Does, while there is also a cameo from the German skater Joscha Aischer.
The video was shot in and around the city of Rotterdam by Jan Maarten Sneep, who has gained notoriety for his Memory Screen Youtube channel, which sees him remaster classic skate videos. A familiar hazy grain appears throughout Hollandsch Diep, as well as graphic overlays by Sneep, which also appear on the accompanying products – a hooded sweatshirt and a long-sleeve t-shirt, both in black.
The products created for this project will be exclusive to Carhartt WIP’s Rotterdam and Amsterdam Hartenstraat stores – available from December 8th.
The first screening of the film will also take place on December 8th at Carhartt WIP Store Rotterdam, before its online debut on December 12th via the European skate media platform Freeskatemag
Downloads
Contact
Federica De Carlo
fdecarlo@carhartt-wip.comAbout Carhartt WIP
Carhartt Work In Progress (WIP) is a clothing brand that adapts and modifies the core products of the pioneering American workwear brand Carhartt to create its own collections. Established in 1994 by Edwin Faeh, the brand’s audience is as likely to associate its iconic yellow ‘C’ motif with late 90s hip hop videos or skate clips as they are with factories or manual labor. This distinction is key when defining Carhartt WIP.
Carhartt WIP engages with different cultural spheres: from Detroit and Berlin’s symbiotic techno scenes, to skateboarding and its communities that span Paris, New York, and Seoul, to the contemporary art world. The brand channels these influences, reflecting the culture that has formed around it. This can be seen and felt in its collections, imagery, and collaboration partners. Today, Carhartt WIP operates over 100 brick and mortar retail stores across Europe, Asia, and the US, as well as working with select wholesale clients.
Credits
Featuring: Rob Maatman, Robbin De Wit, Sebastiaan Vijverberg, Lex van der Does, Joscha Bonez Aicher
Filmed & edited: Jan Maarten Sneep
Photographer: Ziggy Schaap