Carhartt WIP Coffee x The Social Food at Merci
Set to open on December 3rd, Carhartt WIP and The Social Food will take over Tommaso Coffee, located inside Merci, the iconic Parisian concept store.
The pop-up builds upon Carhartt WIP’s previous ventures into the world of coffee — which has seen in-store coffee bars appear in London, Manchester and Antwerp — and is a collaboration with The Social Food, a dynamic creative studio based in Paris that specializes in food styling, design and photography.
The studio, founded by Shirley Garrier and Mathieu Zouhairi, is also known for its engaging Instagram presence, which sees them offering new recipes and regularly collaborating with the most interesting new chefs and restaurants from the Paris food scene.
Carhartt WIP x The Social Food will see a selection of Italian coffee-based drinks sold, including cappuccino, affogato, and shakerato. As well as this, it will sell paninis and maritozzi, which are sweet cream-filled buns that originally hail from Rome.
To accompany this unique collaboration, Carhartt WIP has created a series of products marking the occasion. This includes a t-shirt, an apron and hooded sweatshirt, bearing exclusive graphics, as well as a selection of co-branded goods made by the Japanese brand Kinto.
Carhartt WIP Coffee x The Social Food can be found inside Merci, located at 111 Boulevard Beaumarchais.
Downloads
Contact
Federica De Carlo
fdecarlo@carhartt-wip.comAbout Carhartt WIP
Established in 1994 by Edwin Faeh, Carhartt WIP (Work In Progress) develops its own collections based on original Carhartt workwear. The brand combines authentic adaptations of these robust American archetypes, while engaging with the subcultures that have embraced it. This, in turn, has seen Carhartt WIP place itself in a new context and bring forth its own classics.
Carhartt WIP opened its first store in London in 1997 and today operates over 80 locations worldwide. It also has its own skate team and music department, while supporting a slew of artists and releasing various in-house publications.