Carhartt WIP Coffee x The Social Food at Merci
Set to open on December 3rd, Carhartt WIP and The Social Food will take over Tommaso Coffee, located inside Merci, the iconic Parisian concept store.
The pop-up builds upon Carhartt WIP’s previous ventures into the world of coffee — which has seen in-store coffee bars appear in London, Manchester and Antwerp — and is a collaboration with The Social Food, a dynamic creative studio based in Paris that specializes in food styling, design and photography.
The studio, founded by Shirley Garrier and Mathieu Zouhairi, is also known for its engaging Instagram presence, which sees them offering new recipes and regularly collaborating with the most interesting new chefs and restaurants from the Paris food scene.
Carhartt WIP x The Social Food will see a selection of Italian coffee-based drinks sold, including cappuccino, affogato, and shakerato. As well as this, it will sell paninis and maritozzi, which are sweet cream-filled buns that originally hail from Rome.
To accompany this unique collaboration, Carhartt WIP has created a series of products marking the occasion. This includes a t-shirt, an apron and hooded sweatshirt, bearing exclusive graphics, as well as a selection of co-branded goods made by the Japanese brand Kinto.
Carhartt WIP Coffee x The Social Food can be found inside Merci, located at 111 Boulevard Beaumarchais.
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Contact
Federica De Carlo
fdecarlo@carhartt-wip.comAbout Carhartt WIP
Carhartt Work In Progress (WIP) is a clothing brand that adapts and modifies the core products of the pioneering American workwear brand Carhartt to create its own collections. Established in 1994 by Edwin Faeh, the brand’s audience is as likely to associate its iconic yellow ‘C’ motif with late 90s hip hop videos or skate clips as they are with factories or manual labor. This distinction is key when defining Carhartt WIP.
Carhartt WIP engages with different cultural spheres: from Detroit and Berlin’s symbiotic techno scenes, to skateboarding and its communities that span Paris, New York, and Seoul, to the contemporary art world. The brand channels these influences, reflecting the culture that has formed around it. This can be seen and felt in its collections, imagery, and collaboration partners. Today, Carhartt WIP operates over 100 brick and mortar retail stores across Europe, Asia, and the US, as well as working with select wholesale clients.