Carhartt WIP Newsroom

Winter 25 Women's by Juana Wein

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The women’s collection is captured during the final hours of the day, its textures and tonalities framed by the city’s cold winter light.

The collection highlights outerwear in its various evolutions and adaptations, from the soft, lustrous faux-fur W' Olney Michigan Coat, inspired by the Michigan Coat silhouette, to the W' Webster Coat, which reimagines the Detroit Jacket in an elongated form. The W' Oltera Jacket, meanwhile, combines a slightly cropped, boxy fit with elements of a traditional B-9 parka. This approach extends across knitwear, jersey, and skirts, drawing on core classics with updated details, fabrics, and proportions.

Shapes throughout are loose and relaxed, illustrated by the fluid lines of the W’ Brandon Pant, and in the sportswear-inspired cut of long-sleeve rugby polos. Tones reflect the season, with steely shades of blue, grey, and navy appearing in dusky, worn-in stone-washes.

The Carhartt WIP Fall/Winter 2025 women’s collection is now available from Carhartt WIP stores and select global retailers, as well as at carhartt-wip.com and the Carhartt WIP App.

Raised in Buenos Aires and now based in Paris, Juana Wein is a director and photographer whose work spans editorial, commercial, and narrative pieces. Her visuals combine intimacy, authenticity, and a poetic sensibility, shaped by new approaches to storytelling.

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Contact

Federica De Carlo

fdecarlo@carhartt-wip.com

About Carhartt Work In Progress

Carhartt Work In Progress (WIP) is a clothing brand that adapts and modifies the core products of the pioneering American workwear brand Carhartt to create its own collections. Established in 1994 by Edwin Faeh, the brand’s audience is just as likely to associate its iconic yellow C motif with late 90s hip hop videos or skate clips, as they are with factories or manual labor. This distinction is key in defining what Carhartt WIP does. Carhartt WIP engages with different cultural spheres: from Detroit and Berlin’s symbiotic techno scenes, to skateboarding and its communities that span Paris, New York, and Seoul, to the contemporary art world. The brand channels these influences, representing the culture which has formed around it. This can be seen and felt in its collections, its imagery, and its choice of partners and collaborators. Today, Carhartt WIP operates over 100 brick and mortar retail stores across Europe, Asia, and the US, as well as working with select wholesale clients.

Credits

Photographer / Director : Juana Wein

DOP: Maxime Berger

Production: Frenzy

Executive Producer : Alix Demoussis

Production Coordinator : Emma Le Louarn

Stylist: Julie Velut

Stylist Assistant : Louise Kerebel

1st AC : Martin Grillet

Gaffer : Maxime Chastres

Electricians : Adrien Demarest, Clément Raynaud

Photo Assistant : Bella Spantzel

Director's Assistant : Mariam Haitham Khalid

Glam: Chloe Demoussis

Glam Assistant: Jade Benaim

Casting Direction: Liv Tendlarz

Models: Alisa, Zoe, Cyrille

Editor : Gao Chen

Colorist : Didrik Bråthen

Sound : Quirin Brunhuber