Winter 25 Women's by Juana Wein

The women’s collection is captured during the final hours of the day, its textures and tonalities framed by the city’s cold winter light.
The collection highlights outerwear in its various evolutions and adaptations, from the soft, lustrous faux-fur W' Olney Michigan Coat, inspired by the Michigan Coat silhouette, to the W' Webster Coat, which reimagines the Detroit Jacket in an elongated form. The W' Oltera Jacket, meanwhile, combines a slightly cropped, boxy fit with elements of a traditional B-9 parka. This approach extends across knitwear, jersey, and skirts, drawing on core classics with updated details, fabrics, and proportions.
Shapes throughout are loose and relaxed, illustrated by the fluid lines of the W’ Brandon Pant, and in the sportswear-inspired cut of long-sleeve rugby polos. Tones reflect the season, with steely shades of blue, grey, and navy appearing in dusky, worn-in stone-washes.
The Carhartt WIP Fall/Winter 2025 women’s collection is now available from Carhartt WIP stores and select global retailers, as well as at carhartt-wip.com and the Carhartt WIP App.
Raised in Buenos Aires and now based in Paris, Juana Wein is a director and photographer whose work spans editorial, commercial, and narrative pieces. Her visuals combine intimacy, authenticity, and a poetic sensibility, shaped by new approaches to storytelling.
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Contact
Federica De Carlo
fdecarlo@carhartt-wip.comAbout Carhartt Work In Progress
Carhartt Work In Progress (WIP) is a clothing brand that adapts and modifies the core products of the pioneering American workwear brand Carhartt to create its own collections. Established in 1994 by Edwin Faeh, the brand’s audience is just as likely to associate its iconic yellow C motif with late 90s hip hop videos or skate clips, as they are with factories or manual labor. This distinction is key in defining what Carhartt WIP does. Carhartt WIP engages with different cultural spheres: from Detroit and Berlin’s symbiotic techno scenes, to skateboarding and its communities that span Paris, New York, and Seoul, to the contemporary art world. The brand channels these influences, representing the culture which has formed around it. This can be seen and felt in its collections, its imagery, and its choice of partners and collaborators. Today, Carhartt WIP operates over 100 brick and mortar retail stores across Europe, Asia, and the US, as well as working with select wholesale clients.
Credits
Photographer / Director : Juana Wein
DOP: Maxime Berger
Production: Frenzy
Executive Producer : Alix Demoussis
Production Coordinator : Emma Le Louarn
Stylist: Julie Velut
Stylist Assistant : Louise Kerebel
1st AC : Martin Grillet
Gaffer : Maxime Chastres
Electricians : Adrien Demarest, Clément Raynaud
Photo Assistant : Bella Spantzel
Director's Assistant : Mariam Haitham Khalid
Glam: Chloe Demoussis
Glam Assistant: Jade Benaim
Casting Direction: Liv Tendlarz
Editor : Gao Chen
Colorist : Didrik Bråthen
Sound : Quirin Brunhuber

