Carhartt WIP Newsroom

S/S25 New Arrivals: Signs & Souvenirs

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The season’s third delivery, shot in Barcelona by Finnegan Travers, features sportswear-inspired styles in high summer hues, alongside new gadgets and accessories.

Mesh football-style jerseys, A-shirts, and oversized shorts offer a throwback sportswear feel, executed in shades of mulberry, sky blue, and wax. These are contrasted with herringbone drill pieces and soft jersey sweatshirts in dusky hues. Collegiate graphics and embroidery, meanwhile, appear on hooded sweatshirts, t-shirts, and sweatpants.

Seasonal gadgets and wares feature throughout, drawing from the eclectic themes of the collection. Included is a ceramic vase and incense holder – with a motif that is replicated on a zipped sweatshirt – as well as a set of embossed dice, and an ice cube tray with heart-shaped molds.

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Contact

Federica De Carlo

fdecarlo@carhartt-wip.com

About Carhartt Work In Progress

Carhartt Work In Progress (WIP) is a clothing brand that adapts and modifies the core products of the pioneering American workwear brand Carhartt to create its own collections. Established in 1994 by Edwin Faeh, the brand’s audience is just as likely to associate its iconic yellow C motif with late 90s hip hop videos or skate clips, as they are with factories or manual labor. This distinction is key in defining what Carhartt WIP does. Carhartt WIP engages with different cultural spheres: from Detroit and Berlin’s symbiotic techno scenes, to skateboarding and its communities that span Paris, New York, and Seoul, to the contemporary art world. The brand channels these influences, representing the culture which has formed around it. This can be seen and felt in its collections, its imagery, and its choice of partners and collaborators. Today, Carhartt WIP operates over 100 brick and mortar retail stores across Europe, Asia, and the US, as well as working with select wholesale clients.

Credits

Photographer & Director: Finnegan Travers

DOP: Sirus Gahan

Production: Mañana Production

Stylist: Tes Rosmeri

Set Design: Jou Massana

Models: Ibu, Javier, Julian, Sara and Nayat

Sound Design: Francis Peters