S/S25 New Arrivals: Portside
Through Bettina Pittaluga’s lens, Carhartt WIP’s latest editorial offers a glimpse into the season’s archival influences and natural textures, which exist in parallel with its technical fabrications and outdoor-inspired elements.
Much like the city of Marseille itself, where the images are set, the S/S25 collection bears vestiges of the past while looking to the present, reflecting a landscape shaped by convergence and contrast.
Natural cotton and hemp fabrications – seen in knitted polos, airy long-sleeve shirts and loose-fit pants – are offset by technical, outdoor-inspired pieces made from polyester poplin with an allover duck camo motif.
An evolution of the brand’s hickory stripe appears in the Women’s Hendry Coat and Hendry Tote, constructed in raw, undyed canvas – a nod to hickory stripe uniforms traditionally worn by rail workers. Meanwhile, the ‘heart’ patch, inspired by an archival button, is reimagined on a soft, garment-dyed jersey fabric in indigo blue.
Bettina Pittaluga is a French-Uruguayan photographer based in Paris. With a background in sociology and reporting, her work adopts a documentary-style approach, rooted in a sense of authenticity and genuine representation.
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Contact
Federica De Carlo
fdecarlo@carhartt-wip.comAbout Carhartt Work In Progress
Carhartt Work In Progress (WIP) is a clothing brand that adapts and modifies the core products of the pioneering American workwear brand Carhartt to create its own collections. Established in 1994 by Edwin Faeh, the brand’s audience is just as likely to associate its iconic yellow C motif with late 90s hip hop videos or skate clips, as they are with factories or manual labor. This distinction is key in defining what Carhartt WIP does. Carhartt WIP engages with different cultural spheres: from Detroit and Berlin’s symbiotic techno scenes, to skateboarding and its communities that span Paris, New York, and Seoul, to the contemporary art world. The brand channels these influences, representing the culture which has formed around it. This can be seen and felt in its collections, its imagery, and its choice of partners and collaborators. Today, Carhartt WIP operates over 100 brick and mortar retail stores across Europe, Asia, and the US, as well as working with select wholesale clients.
Credits
Photographer : Bettina Pittaluga
Director : Lounseny Soumah
DOP : Mangua D
Creative Production : GlouGlou Production
Stylist : Daniel Manene + Rudy Gbapa
Groomer : Sarah
Models:Steban, Thomas, Camille
Music Comp : Oon/Oof Audio