S/S25 New Arrivals: Portside
Through Bettina Pittaluga’s lens, Carhartt WIP’s latest editorial offers a glimpse into the season’s archival influences and natural textures, which exist in parallel with its technical fabrications and outdoor-inspired elements.
Much like the city of Marseille itself, where the images are set, the S/S25 collection bears vestiges of the past while looking to the present, reflecting a landscape shaped by convergence and contrast.
Natural cotton and hemp fabrications – seen in knitted polos, airy long-sleeve shirts and loose-fit pants – are offset by technical, outdoor-inspired pieces made from polyester poplin with an allover duck camo motif.
An evolution of the brand’s hickory stripe appears in the Women’s Hendry Coat and Hendry Tote, constructed in raw, undyed canvas – a nod to hickory stripe uniforms traditionally worn by rail workers. Meanwhile, the ‘heart’ patch, inspired by an archival button, is reimagined on a soft, garment-dyed jersey fabric in indigo blue.
Bettina Pittaluga is a French-Uruguayan photographer based in Paris. With a background in sociology and reporting, her work adopts a documentary-style approach, rooted in a sense of authenticity and genuine representation.
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Contact
Federica De Carlo
fdecarlo@carhartt-wip.comAbout Carhartt Work In Progress
Established in 1994 by Edwin Faeh, Carhartt Work In Progress (WIP) develops its own collections based on original Carhartt workwear. The brand combines authentic adaptations of these robust American archetypes, while engaging with the subcultures that have embraced it. This, in turn, has seen Carhartt WIP place itself in a new context and bring forth its own classics.
Carhartt WIP opened its first store in London in 1997 and today operates over 80 brick and mortar locations worldwide. It also has its own skate team and music department, while supporting an array of artists and releasing various in-house publications. Since 2010, Carhartt WIP has worked with a number of like-minded collaborators, including A.P.C., Converse, Fragment Design, Junya Watanabe, Nike, Underground Resistance, and Motown.
Credits
Photographer : Bettina Pittaluga
Director : Lounseny Soumah
DOP : Mangua D
Creative Production : GlouGlou Production
Stylist : Daniel Manene + Rudy Gbapa
Groomer : Sarah
Models:Steban, Thomas, Camille
Music Comp : Oon/Oof Audio