S/S25 Icons
The familiar and the failsafe. The time-honored, tried and tested. Carhartt WIP’s icons are items that can be depended on; reliable in their robustness and consistent in their construction.
If not known by name, they are instantly recognized by their details. Double-layer knees, tool pockets and a hammer loop on the Double Knee Pant; tough triple stitching and four front pockets on the Michigan Coat; or cinching rib-knit trims and a hood on the Women’s OG Active Jacket – all set on a Dearborn Canvas or denim base. Each season, these styles are reimagined in new washes, finishes and colorways, echoing the themes of the collection.
For Spring/Summer 2025, canvas classics appear in dusky blue, green and pink, reflecting the transition of the seasons. The items have also undergone a ‘stone dye’ treatment, giving them a faded, textural quality.
Worn by a cast of Paris locals and shot by photographer Jeano Edwards, these soft, cloud-like pastels are set against the solid block colors of Le Sample, a cultural institution in the city’s eastern suburbs. Lightweight jersey t-shirts and shirts complete the collection.
Born and raised in Jamaica, Jeano Edwards is a photographer whose work is driven by a curiosity that stems from his journey around the world, and serves as a space for cultural exchange and introspection. In 2021, he published his photo book EverWonderful, which was shortlisted for the Paris Photo-Aperture Photobook Awards that year. Edwards is currently based between Paris and New York.
Contact
Federica De Carlo
fdecarlo@carhartt-wip.comAbout Carhartt Work In Progress
Carhartt Work In Progress (WIP) is a clothing brand that adapts and modifies the core products of the pioneering American workwear brand Carhartt to create its own collections. Established in 1994 by Edwin Faeh, the brand’s audience is just as likely to associate its iconic yellow C motif with late 90s hip hop videos or skate clips, as they are with factories or manual labor. This distinction is key in defining what Carhartt WIP does. Carhartt WIP engages with different cultural spheres: from Detroit and Berlin’s symbiotic techno scenes, to skateboarding and its communities that span Paris, New York, and Seoul, to the contemporary art world. The brand channels these influences, representing the culture which has formed around it. This can be seen and felt in its collections, its imagery, and its choice of partners and collaborators. Today, Carhartt WIP operates over 100 brick and mortar retail stores across Europe, Asia, and the US, as well as working with select wholesale clients.
Credits
Photographer : Jeano Edwards
Production : 1718 Production
Stylist : Rudi Edwards
Groomer : Sacha Giraudeau
Models: Allan Arma , Timmy , Alexia Rochambeau