S/S24 New Arrivals: Canvas Classics & Collegiate Cues
The first delivery of the S/S24 collection is available now, featuring classic Dearborn Canvas silhouettes and Ivy League-inspired styles.
Anchored by time-honored styles in our signature Dearborn Canvas and hardwearing denim – available in both ‘rinsed’ and ‘aged’ finishes – styles like the Detroit Jacket and Double Knee Pant have a direct lineage to our roots. These are offset by items featuring an allover heart print, inspired by an archival bandana, including a short-sleeve shirt, shorts, and a t-shirt.
Items like the Class of 89 Bomber Jacket and striped Linus Shirts, meanwhile, combine collegiate-style stripes and embroidery with sportswear silhouettes. In addition, the new Otley group, featuring pared-back, sateen items detailed with a tonal Square Label, includes a bomber jacket, weekend bag, and bucket hat.
The accompanying editorial was created by the Paris-based creative duo Ffi0oul, who used photography, film and AI to craft an environment reflecting elements of the everyday and the surreal.
The Spring/Summer 2024 collection is available at Carhartt WIP stores and our online shop.
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Contact
Joseph Biais
jbiais@carhartt-wip.comAbout Carhartt Work In Progress
Carhartt Work In Progress (WIP) is a clothing brand that adapts and modifies the core products of the pioneering American workwear brand Carhartt to create its own collections. Established in 1994 by Edwin Faeh, the brand’s audience is just as likely to associate its iconic yellow C motif with late 90s hip hop videos or skate clips, as they are with factories or manual labor. This distinction is key in defining what Carhartt WIP does. Carhartt WIP engages with different cultural spheres: from Detroit and Berlin’s symbiotic techno scenes, to skateboarding and its communities that span Paris, New York, and Seoul, to the contemporary art world. The brand channels these influences, representing the culture which has formed around it. This can be seen and felt in its collections, its imagery, and its choice of partners and collaborators. Today, Carhartt WIP operates over 100 brick and mortar retail stores across Europe, Asia, and the US, as well as working with select wholesale clients.
Credits
Photography & Direction: FfI0oul
Production: Frenzy Picture
Styling: Charlotte Moss
Models: Shaanti, Annabelle, Hugo, Barnie
HMU: Chloe Demoussis, May
Music: Konstantin Grissman