S/S24 New Arrivals: Canvas Classics & Collegiate Cues
The first delivery of the S/S24 collection is available now, featuring classic Dearborn Canvas silhouettes and Ivy League-inspired styles.
Anchored by time-honored styles in our signature Dearborn Canvas and hardwearing denim – available in both ‘rinsed’ and ‘aged’ finishes – styles like the Detroit Jacket and Double Knee Pant have a direct lineage to our roots. These are offset by items featuring an allover heart print, inspired by an archival bandana, including a short-sleeve shirt, shorts, and a t-shirt.
Items like the Class of 89 Bomber Jacket and striped Linus Shirts, meanwhile, combine collegiate-style stripes and embroidery with sportswear silhouettes. In addition, the new Otley group, featuring pared-back, sateen items detailed with a tonal Square Label, includes a bomber jacket, weekend bag, and bucket hat.
The accompanying editorial was created by the Paris-based creative duo Ffi0oul, who used photography, film and AI to craft an environment reflecting elements of the everyday and the surreal.
The Spring/Summer 2024 collection is available at Carhartt WIP stores and our online shop.
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Contact
Joseph Biais
jbiais@carhartt-wip.comAbout Carhartt Work In Progress
Established in 1994 by Edwin Faeh, Carhartt Work In Progress (WIP) develops its own collections based on original Carhartt workwear. The brand combines authentic adaptations of these robust American archetypes, while engaging with the subcultures that have embraced it. This, in turn, has seen Carhartt WIP place itself in a new context and bring forth its own classics.
Carhartt WIP opened its first store in London in 1997 and today operates over 80 brick and mortar locations worldwide. It also has its own skate team and music department, while supporting an array of artists and releasing various in-house publications. Since 2010, Carhartt WIP has worked with a number of like-minded collaborators, including A.P.C., Converse, Fragment Design, Junya Watanabe, Nike, Underground Resistance, and Motown.
Credits
Photography & Direction: FfI0oul
Production: Frenzy Picture
Styling: Charlotte Moss
Models: Shaanti, Annabelle, Hugo, Barnie
HMU: Chloe Demoussis, May
Music: Konstantin Grissman