Carhartt WIP Newsroom

S/S24: Carhartt WIP Store Exclusives

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The Spring/Summer 2024 Store Exclusives capsule builds on the season’s collection, offering a selection of new items alongside familiar pieces, reimagined in alternate fabrics and colorways.


The accompanying images were shot in Amsterdam by photographer Eva Roefs, set against the city’s modern architecture and busy streets. Featured is the classic OG Active Jacket, which has been reworked in a heavyweight, dark-wash denim. This is complemented by the reversible Harris Jacket in a classic Harrington silhouette, with a pigment-dyed lining on one side and a bandana-inspired pattern on the other.


There is a distinct focus on tactility, seen in the striped S/S Quentin Shirt, woven from textured poplin dobby fabric. This is further emphasized by loose-knit styles and the allover jacquard Paten Cardigan. Sweatshirts and rugby polos, meanwhile, lend the capsule a collegiate bent.


The Carhartt WIP Store Exclusives collection is limited to Carhartt WIP stores and our online shop.


In line with the release of the capsule, Carhartt WIP is pleased to announce a series of global store openings for the coming months. Locations include Dublin, Copenhagen, and Lisbon in Europe, as well as Seoul Sinsa, Manila, Bangkok and more in Asia.

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About Carhartt Work In Progress

Carhartt Work In Progress (WIP) is a clothing brand that adapts and modifies the core products of the pioneering American workwear brand Carhartt to create its own collections. Established in 1994 by Edwin Faeh, the brand’s audience is as likely to associate its iconic yellow ‘C’ motif with late 90s hip hop videos or skate clips as they are with factories or manual labor. This distinction is key when defining Carhartt WIP.

Carhartt WIP engages with different cultural spheres: from Detroit and Berlin’s symbiotic techno scenes, to skateboarding and its communities that span Paris, New York, and Seoul, to the contemporary art world. The brand channels these influences, reflecting the culture that has formed around it. This can be seen and felt in its collections, imagery, and collaboration partners. Today, Carhartt WIP operates over 100 brick and mortar retail stores across Europe, Asia, and the US, as well as working with select wholesale clients.

Credits

Photographer : Eva Roefs

Stylist : Alex McFadyen

Models: Hadidja ; Mosi