S/S23 Trail
Shot around the volcanic expanses of Mount Etna, Sicily, by photographer Gianluca Normanno and videographer Francesco Bartoli Avveduti, Trail offers a selection of outdoor-leaning items that are in tune with nature.
The selection’s hazy palette — which includes shades of violet, storm blue, and stone — is informed by the unique hues of lumen flower prints. There is also a focus on loose-fitting, functional silhouettes, best illustrated by this season’s Wynton Jacket and Parka, which are constructed in a midweight cotton ripstop with pop-color reverse sides. Meanwhile, garments such as the Idaho Jacket and Pant, featuring multiple 3D pockets and reflective detailing, nod to the selection’s utilitarian influences.
New styles appear in the form of the Council Pant, which draws from a classic fatigue pant and is constructed in a lightweight canvas fabric. Additionally, this season sees the inclusion of the Women’s Skyler Liner, made from recycled polyester ripstop in a natural ivory hue.
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Contact
Federica De Carlo
fdecarlo@carhartt-wip.comAbout Carhartt WIP
Carhartt Work In Progress (WIP) is a clothing brand that adapts and modifies the core products of the pioneering American workwear brand Carhartt to create its own collections. Established in 1994 by Edwin Faeh, the brand’s audience is as likely to associate its iconic yellow ‘C’ motif with late 90s hip hop videos or skate clips as they are with factories or manual labor. This distinction is key when defining Carhartt WIP.
Carhartt WIP engages with different cultural spheres: from Detroit and Berlin’s symbiotic techno scenes, to skateboarding and its communities that span Paris, New York, and Seoul, to the contemporary art world. The brand channels these influences, reflecting the culture that has formed around it. This can be seen and felt in its collections, imagery, and collaboration partners. Today, Carhartt WIP operates over 100 brick and mortar retail stores across Europe, Asia, and the US, as well as working with select wholesale clients.
Credits
Photographer: Gianluca Normanno
Art director: Benedetta Spreafico
Videomaker: Francesco Bartoli Avveduti
Editor: Emanuele Cantó
Soundtrack: Andrea Normanno
Stylist: Tea Barbagallo
Models: Emily Verleun, Kwaku Broni
H&MUA: Elena Gaggero
Producer: Isotta Fiorenzi
Light Assistant: Eric Staggiante
Digital Operator: Maditha Nix
Stylist Assistant: Sara Bianchini
Assistant Producer: Giulia Vergani
Local Guide Etna: Lorenzo Gulizia