S/S23: Marina
The latest editorial from Carhartt WIP, titled Marina, lends a waterfront-inspired dimension to prep silhouettes, combining loose poplin layers and technical outerwear with hits of bold, sportswear-skewing color.
Included is the Alto Jacket, which is new for S/S23, and constructed in a light and water-repellent fabric. Reflective detailing appears on the front pocket and at the back. The Coastal Jacket, meanwhile, offers an alternate take on sportswear silhouettes, and features a packable hood and multiple zips, yet is executed in a lightweight poplin fabric. The corresponding Coastal Pant, also in poplin, features magnetic adjusters, accentuating its balloon-like shape.
Maritime flags inform a reworking of the brand’s iconic State Flag motif, appearing on the airy S/S Marina Shirt and Coast State Sweater – a reversed jacquard weave item, complete with exposed seam detailing. Stripes also feature predominantly throughout, seen in the L/S Tork Rugby and Women’s Elcano Shirts. The palette is a wash of pale blue and navy, punctuated with pops of red, white, and lazurite.
The accompanying imagery and videos were lensed by London-based photographer Theo Cottle in North Yorkshire, featuring customized hovercrafts.
Contact
Federica De Carlo
fdecarlo@carhartt-wip.comAbout Carhartt WIP
Carhartt Work In Progress (WIP) is a clothing brand that adapts and modifies the core products of the pioneering American workwear brand Carhartt to create its own collections. Established in 1994 by Edwin Faeh, the brand’s audience is as likely to associate its iconic yellow ‘C’ motif with late 90s hip hop videos or skate clips as they are with factories or manual labor. This distinction is key when defining Carhartt WIP.
Carhartt WIP engages with different cultural spheres: from Detroit and Berlin’s symbiotic techno scenes, to skateboarding and its communities that span Paris, New York, and Seoul, to the contemporary art world. The brand channels these influences, reflecting the culture that has formed around it. This can be seen and felt in its collections, imagery, and collaboration partners. Today, Carhartt WIP operates over 100 brick and mortar retail stores across Europe, Asia, and the US, as well as working with select wholesale clients.
Credits
Photography: Theo Cottle
Assistant: Fergus Riley
DOP: Joseph Marshall
Stylist: Nicholas Walter
Drone: Stem Studios
Hovercraft Drivers: Josh Morales & Ricky Goosey