Carhartt WIP Newsroom

S/S23: Frontier

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Vast stretches of arid land, sharp cliffs and steep canyons provide the backdrop for Frontier, an editorial shot by photographer Javier Ruiz in Bardenas Reales, Spain.

This facet of Spring/Summer 2023 offers a contemporary vision of the western themes seen in past collections. There is a focus on heavyweight, robust denim items such as the Saledo Jacket, which combines elements from both the Michigan Coat and Detroit Jacket. Pleat detailing at the back accentuates the style’s loose, roomy fit.

A work-inspired silhouette appears in the form of the Wide Panel Pant in Marshall canvas, which features angular double knee detailing and a wide, voluminous silhouette that tapers towards the ankle.

The western theme of this selection is further explored through the Coba Stripe Shirt, with its mix of vertical stripes, checkerboard patterns, and geometric motifs, as well as in the Women’s S/S Coba Shirt, detailed with ornate embroidery.

The S/S Black Jack Shirt, meanwhile, offers a strong graphic element to this part of the collection – its central motif can also be seen in the Big Buck Bandana. The selection is rounded out by the Darper Jacket, which is a modern take on a classic ranch coat, executed in lightweight cotton poplin and featuring a corduroy collar that nods to archetypal Carhartt WIP garments.

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Contact

Federica De Carlo

fdecarlo@carhartt-wip.com

About Carhartt WIP

Established in 1994 by Edwin Faeh, Carhartt WIP (Work In Progress) develops its own collections based on original Carhartt workwear. The brand combines authentic adaptations of these robust American archetypes, while engaging with the subcultures that have embraced it. This, in turn, has seen Carhartt WIP place itself in a new context and bring forth its own classics.

Carhartt WIP opened its first store in London in 1997 and today operates over 80 locations worldwide. It also has its own skate team and music department, while supporting a slew of artists and releasing various in-house publications.

Credits

Photographer: Javier Ruiz

Photo Assistant: Borja Llobregat

Casting: Daniel Estepa

Models: Sofía, Leonardo, Soribah, Miguel