S/S23: Detour
Shot by photographer Pablo Escudero, Detour takes us off the beaten track and onto the expansive, verdant plains and coastal stretches of Biarritz, France.
There is a distinct focus on items primed for high summer, from lightweight shirts and shorts to beach accessories. Pieces like the S/S Wynton Shirt reflect a utilitarian sensibility, while the Tyler program exhibits a military-inspired inflection, with its earthy palettes and diamond-stitched details. In the women’s collection, the pleated W’ Craft Short Coverall and Tristin Short offer loose-fitting alternatives to classic short silhouettes.
Also featured is the tropical Tamas motif, which has been applied to a fluid poplin shirt, a women’s shirt and short set, and a pair of branded beach paddles. Meanwhile, the S/S Sumor Shirt in men’s offers a more neutral take on allover prints for summer.
Rounding out the selection are a series of outdoor accessories, including a water bottle, picnic blanket and folding couch, the latter of which feature a motif inspired by lumen flower prints.
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Contact
Federica De Carlo
fdecarlo@carhartt-wip.comAbout Carhartt WIP
Carhartt Work In Progress (WIP) is a clothing brand that adapts and modifies the core products of the pioneering American workwear brand Carhartt to create its own collections. Established in 1994 by Edwin Faeh, the brand’s audience is as likely to associate its iconic yellow ‘C’ motif with late 90s hip hop videos or skate clips as they are with factories or manual labor. This distinction is key when defining Carhartt WIP.
Carhartt WIP engages with different cultural spheres: from Detroit and Berlin’s symbiotic techno scenes, to skateboarding and its communities that span Paris, New York, and Seoul, to the contemporary art world. The brand channels these influences, reflecting the culture that has formed around it. This can be seen and felt in its collections, imagery, and collaboration partners. Today, Carhartt WIP operates over 100 brick and mortar retail stores across Europe, Asia, and the US, as well as working with select wholesale clients.
Credits
Photographer: Pablo Escudero
Creative Direction & Production: Septembre00
Stylist: Lottie Warren
HMU: Whitney Kril