MARNI x Carhartt WIP
The artistic, color-savvy world of MARNI meets CARHARTT WIP for the first time, offering an original point of view on contemporary daywear through a wardrobe rooted in utilitarian silhouettes. Consisting of women’s and men’s ready-to-wear and accessories, the collection reinterprets Carhartt WIP’s signatures with a fresh gaze, lending workwear-inspired archetypes a new guise through MARNI’s unique flair for colors, prints and shapes.
The collaboration, a Marni Jam, remarks the brand’s approach in fostering dialogues with other creative minds to translate shared ideals into collections. The two brands worked together to fluidly shift Carhartt WIP’s codes towards unexplored imaginative territories, envisioned by MARNI’s hand and its artistry.
MARNI x CARHARTT WIP introduces new material combinations, all-over prints and generous volumes, combining the substantiality of authentic utility wear with the light-hearted approach of MARNI. A two-tone clover print is applied to canvas Carhartt WIP archetypes such as the Active Jacket, as well as a short-sleeve work shirt, and a work pant offered in a loose silhouette. Bucket hats, chunky slip-on sneakers, and a robust canvas tote bag are also emblazoned with the same print. Meanwhile, jersey tops hybridize the shape of a tee with the iconic silhouette of a basketball tank top, and feature a bold iteration of Carhartt WIP’s ‘C’ Logo.
In addition, shearlings and soft calfskins add a tactile richness to typically rugged styles like the four-pocket Michigan Coat and Vest, while heart shaped gold-tone buttons offer an additional element of detail, referencing buttons that could be found on Carhartt products as far back as 1889. An interplay of corduroy and canvas appears on items including a car coat and overshirt, further elevated by MARNI’s signature flair for color, while pockets bear a co-branded motif that utilizes a unique single thread embroidery technique. Together, these styles deftly combine a sense of functional pragmatism with MARNI’s avant-garde codes.
The accompanying campaign stars the seminal funk artist Bootsy Collins – formerly of Parliament-Funkadelic – whose signature driving basslines helped propel the genre forward. He is joined by his wife Patti, his grandson Vincent and musician Babyxsosa in their Cincinatti home, in a series of images shot by Lengua, with styling by Haley Wollens. #funknotfight
MARNI and CARHARTT WIP will mark their collaboration with an in-store jam session at the Marni Montenapoleone flagship during Milan Fashion Week, kicking off Marni Jam, a multidisciplinary program that will further unfold globally.
The collection will release on January 14th, 2023 and will be available at Marni.com, in Marni boutiques and selected multi-brand stores across the globe, as well as selected Carhartt WIP flagships (New York, Paris Le Marais, Florence, London Soho, Antwerp, Berlin Mitte, Hong Kong, Taipei and Sydney). The collaboration will be available in Japan from January 25th.
Federica De Carlofdecarlo@carhartt-wip.com
About Carhartt WIP
Established in 1994 by Edwin Faeh, Carhartt WIP (WIP) develops its own collections based on original Carhartt workwear. The brand combines authentic adaptations of these robust American archetypes, while engaging with the subcultures that have embraced it. This, in turn, has seen Carhartt WIP place itself in a new context and bring forth its own classics.
Carhartt WIP opened its first store in London in 1997 and today operates over 80 locations worldwide. It also has its own skate team and music department, while supporting a slew of artists and releasing various in-house publications.
Founded in 1994, Marni is recognized as the most artistic, color-savvy, life embracing, off-beat brand in the luxury segment. Renowned for its subversive collections, Marni has consistently challenged the traditional codes of fashion and the seriousness of dressing up, celebrating individuality through its distinctive approach to materials and colors, combined with a unique taste for prints and shapes.
Marni's quirky elegance is a range of possibilities, a lifestyle with an avant-garde spirit that holds a constant dialogue with the world of art, finding ultimate expression in special collaborations and capsule collections.
Photographer / Videographer : Lengua
Models : Bootsy Collins, Patti, Vincent & Babyxsosa
Creative consultant and stylist : Haley Wollens