Grog for Carhartt WIP

Carhartt Work In Progress (WIP) is a clothing brand that adapts and modifies the core products of the pioneering American workwear brand Carhartt to create its own collections. Established in 1994 by Edwin Faeh, the brand’s audience is as likely to associate its iconic yellow ‘C’ motif with late 90s hip hop videos or skate clips as they are with factories or manual labor. This distinction is key when defining Carhartt WIP.

Carhartt WIP engages with different cultural spheres: from Detroit and Berlin’s symbiotic techno scenes, to skateboarding and its communities that span Paris, New York, and Seoul, to the contemporary art world. The brand channels these influences, reflecting the culture that has formed around it. This can be seen and felt in its collections, imagery, and collaboration partners. Today, Carhartt WIP operates over 100 brick and mortar retail stores across Europe, Asia, and the US, as well as working with select wholesale clients.

Since its birth in 2005, Grog has been the undisputed star of all streets worldwide.100% Made in Italy, it was born from the experience and passion of Alessandro, Federico, Luca and Stefano, the Pluss SRL founders. Thanks to the quality of its products, Grog has established itself in a few years, becoming a real icon also due to the immediately recognizable form of its products.

From day one, the founders pursued the idea of creating products for writers who, until then, had been used to stealing Uni Posca or Pilot from the stationery store, emptying them and refilling them with Nero d’Inferno, in order to tag around. If Montana Colors had been around since 1994 for sprays, there was no alternative for tools such as markers and inks.The brand was born a bit by chance and a bit for fun, just like that.We bought dyes from various manufacturers, mixed them and bottled them in Alessandro’s backyard, one by one, by hand