Fall/Winter 2024: Rooted
The third and final delivery of Carhartt WIP’s F/W24 collection draws from the past to redefine the present, accompanied by visuals distinctly rooted in the archives.
Alongside the collection, the images present an enduring quality as if suspended in time, reminiscent of rugged 90s film stills, while equally embodying the nuances of today.
Iconic Carhartt WIP styles, such as the OG Active and Detroit Jacket, appear in shades of ‘tarragon’ green and ‘Malbec’ wine, reflecting the season’s deeper palette. These are paired with garment-dyed jersey pieces in washed yet saturated finishes, which evoke a faded, time-worn quality. The stone-dyed Stanton Jacket, featuring a traditional blouson shape, further explores this unique, patinated finish.
Elsewhere, the padded Toronto Jacket nods to utilitarian fabrics and detailing, with its ripstop construction and camouflage lining. This motif appears on the Palmer Scarf and tactile OG Active Liner, and is reimagined in a new Camo Leo form on the W' Elliot High Neck Liner and OG Single Knee Pant.
The Clarton Jacket and W’ Clayton Parka, meanwhile, take inspiration from outdoor silhouettes, while filtering them through a contemporary lens. The items have also been reimagined with details like corduroy collars and multiple gusset pockets, as well as removable hoods. The collection is rounded out by the W’ Selma Liner and Skirt, constructed from diamond-quilted taffeta fabric.
Contact
Federica De Carlo
fdecarlo@carhartt-wip.comAbout Carhartt Work In Progress
Carhartt Work In Progress (WIP) is a clothing brand that adapts and modifies the core products of the pioneering American workwear brand Carhartt to create its own collections. Established in 1994 by Edwin Faeh, the brand’s audience is just as likely to associate its iconic yellow C motif with late 90s hip hop videos or skate clips, as they are with factories or manual labor. This distinction is key in defining what Carhartt WIP does. Carhartt WIP engages with different cultural spheres: from Detroit and Berlin’s symbiotic techno scenes, to skateboarding and its communities that span Paris, New York, and Seoul, to the contemporary art world. The brand channels these influences, representing the culture which has formed around it. This can be seen and felt in its collections, its imagery, and its choice of partners and collaborators. Today, Carhartt WIP operates over 100 brick and mortar retail stores across Europe, Asia, and the US, as well as working with select wholesale clients.
Credits
Photographer : Andrew White
Art Director / Director : Tim Kottmann
Stylist : Aya Takeshima
Production : Madeleine Chevrin and Emily Valdek.
HMU : Mickael Ambrosino / Anri Omori