F/W23 Campus Editorial: Heart Eyes, Straight Face
Detroit-based photographer Samuel Trotter offers a tongue-in-cheek expression of unrequited love and unerring fixation in an editorial that spotlights the brand’s F/W23 Campus selection.
A recurring motif within collections, Campus offers space for this season’s prep-leaning styles, filtered through a Carhartt WIP lens. Key to this is the Women’s Rugged Letterman Jacket, constructed from cotton corduroy with a diamond quilted lining. The style is accented by embroidered detailing on the left chest.
The capsule's Ivy League feel is further emphasized by new knitwear styles – including a sleeveless V-neck that features ribbed detailing with contrast stripes. These are paired alongside sweatshirts and -pants, which bear subtle ‘C’ branding complete with a plaid fill. The same check motif can also be found on this season’s Beckley Coat – a classic heavyweight wool style accented by a cord collar, which is also available in dark navy.
The accompanying video was shot in Detroit, with Trotter drawing inspiration from cartoons of his childhood to deliver his typically wry approach to image-making.
The Carhartt WIP Fall/Winter 2023 collection is now available from carhartt-wip.com, Carhartt WIP stores and select wholesale retailers globally.
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Contact
Joseph Biais
jbiais@carhartt-wip.comAbout Carhartt Work In Progress
Carhartt Work In Progress (WIP) is a clothing brand that adapts and modifies the core products of the pioneering American workwear brand Carhartt to create its own collections. Established in 1994 by Edwin Faeh, the brand’s audience is just as likely to associate its iconic yellow C motif with late 90s hip hop videos or skate clips, as they are with factories or manual labor. This distinction is key in defining what Carhartt WIP does. Carhartt WIP engages with different cultural spheres: from Detroit and Berlin’s symbiotic techno scenes, to skateboarding and its communities that span Paris, New York, and Seoul, to the contemporary art world. The brand channels these influences, representing the culture which has formed around it. This can be seen and felt in its collections, its imagery, and its choice of partners and collaborators. Today, Carhartt WIP operates over 100 brick and mortar retail stores across Europe, Asia, and the US, as well as working with select wholesale clients.
Credits
Photographer and Director: Samuel Trotter
Executive Production : Someday Detroit
Cinematography: Raymar, Dame Adams
Styling : Micah Shumake
Models : Jantae’ Spinks, Kynzi, Sam Austin
Original Score: Ralphy Bridgewater
Props Stylist: Vanessa Cronan
Assistants: Nate Sturley, Vybe