Converse CONS x Carhartt WIP Spring/Summer 2024
For Spring/Summer 2024, Converse CONS and Carhartt WIP continue their ongoing partnership with two skate performance designs, drawing on both brands’ roots in skateboarding.
Comprised of the One Star Academy Pro and the Chuck Taylor All Star Pro, the collaboration pays homage to 90s skate shoe designs and colorways. As such, both styles feature tri-panel, suede uppers in shades of brown, beige, and cream – also nodding to Carhartt WIP’s archival colors. High rubber foxing above the sole offers durability, while lateral triple stitching nods to Carhartt WIP’s archetypal jackets and work pants. Both styles are accented with co-branded logos on the tongue and CX foam sock liner.
The Chuck Taylor All Star Pro Hi is a signature fit designed for skateboarding, and features lock-in elastic tongue straps, cushioning CX foam sock liners, and a CONS Traction Rubber outsole for grip, board feel, and flick support. The One Star Academy Pro, meanwhile, nods to its 90s predecessor, The Academy, with a classic star and two-stripe logo, yet offers improved board-feel and impact cushioning thanks to its CX foam.
Launched in 2017, the Converse CONS x Carhartt WIP partnership merges functionality and performance with design sensibilities unique to both brands, and has seen silhouettes such as the One Star and Fastbreak Pro reworked in new, elevated iterations.
The accompanying campaign for this collaboration was shot in Barcelona, Spain, by photographer Adrian Rios and videographer Natas3000, and features riders from the Carhartt WIP skate team.
The Converse CONS x Carhartt WIP collection will be available from June 6th at Carhartt WIP stores and select global retailers, as well as on carhartt-wip.com and converse.com.
Downloads
Contact
Joseph Biais
jbiais@carhartt-wip.comAbout Carhartt Work In Progress
Carhartt Work In Progress (WIP) is a clothing brand that adapts and modifies the core products of the pioneering American workwear brand Carhartt to create its own collections. Established in 1994 by Edwin Faeh, the brand’s audience is just as likely to associate its iconic yellow C motif with late 90s hip hop videos or skate clips, as they are with factories or manual labor. This distinction is key in defining what Carhartt WIP does. Carhartt WIP engages with different cultural spheres: from Detroit and Berlin’s symbiotic techno scenes, to skateboarding and its communities that span Paris, New York, and Seoul, to the contemporary art world. The brand channels these influences, representing the culture which has formed around it. This can be seen and felt in its collections, its imagery, and its choice of partners and collaborators. Today, Carhartt WIP operates over 100 brick and mortar retail stores across Europe, Asia, and the US, as well as working with select wholesale clients.
Credits
Photographer: Adrian Rios
Videographer: Natas3000
Riders: Ebou Sanyang, Eddie Cernicky, Marine Bourdais, Felipe Bartolomé, Leonis Foucan & Roman Gonzalez