Carhartt WIP x Nike: The Campaign Film
New York, late. The city winds down. A stillness slowly sets in.
The campaign film for Carhartt WIP x Nike’s F/W26 collection, follows three protagonists through the quiet hours.
Shot on 35mm by director Bing Cao in a cool-toned, muted palette, the film places the collection in an everyday environment on three perfect strangers. It moves with them across Manhattan, each in transit on their own journey. Three lives, passing in parallel. Unknown to each other yet connected by their commutes.
Featuring Christiano Wennmann, head pizzaiolo at Scarr’s on the Lower East Side; Rasheem Dunn, Dyckman Tournament basketball MVP; and London-based cellist and producer Abi Asisa.
Each vignette shows the collection in daily use. Hybrids like the Windrunner Active Jacket and Windrunner Drewe Pant. Brushed sweats and waffle t-shirts. The Air Max Goadome Low WIP. These pieces combine Nike's sportswear and performance history with Carhartt WIP's utilitarian design – reworked into something new, worn beyond their original context.
Like the film’s protagonists, they come from different lineages, different disciplines, yet converge in time and detail.
The Carhartt WIP x Nike F/W26 collection launches as an exclusive early-access release on November 12 at select Carhartt WIP stores, on carhartt-wip.com and via the Carhartt WIP App. Global release follows on the SNKRS app and at select retailers on November 20. The apparel and green Air Max Goadome Low WIP stay limited to Carhartt WIP and its retail partners.
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Contact
Federica De Carlo
fdecarlo@carhartt-wip.comAbout Carhartt Work In Progress
Established in 1994 by Edwin Faeh, Carhartt Work In Progress (WIP) develops its own collections based on original Carhartt workwear. The brand combines authentic adaptations of these robust American archetypes, while engaging with the subcultures that have embraced it. This, in turn, has seen Carhartt WIP place itself in a new context and bring forth its own classics.
Carhartt WIP opened its first store in London in 1997 and today operates over 80 brick and mortar locations worldwide. It also has its own skate team and music department, while supporting an array of artists and releasing various in-house publications. Since 2010, Carhartt WIP has worked with a number of like-minded collaborators, including A.P.C., Converse, Fragment Design, Junya Watanabe, Nike, Underground Resistance, and Motown.
Credits
Photographer : Ibrahem Hasan
DOP : Daniel Vignal
Stylist : Mellany Sanchez
Casting : Pulse
Models : Rasheem Dunn + Christiano Wennmann + Abi Asisa
Production : Kitten Production