Carhartt WIP x Awake NY
Carhartt WIP x Awake NY will be released in the APAC region on April 8th, from select Carhartt WIP stores and the brand’s online shop, as well as the following retailers: DSM Ginza, Juice (Hong Kong, Shanghai, Taipei) and Union Tokyo.
The two brands will mark their second collaboration with an exclusive two-day pop up in Seoul on April 8th and 9th.
Taking over a space on 17, Apgujeong-ro 50-gil, located in the South Korean capital’s Gangnam-gu district, the pop up will carry the complete Carhartt WIP x Awake NY collection, and will be attended by Awake NY founder Angelo Baque on Saturday April 8th.
Carhartt WIP x Awake NY combines robust Dearborn Canvas items, such as the OG Active Jacket and Double Knee Pant, with graphic motifs and floral embroidery. These appear alongside jersey items like the Awake NY Hooded Sweatshirt, as well as the Awake NY Teddy Jacket — a varsity-inspired style featuring faux-leather sleeves, graphic patches and embroidered lettering. Knitted items, such as the jacquard Awake NY Cardigan and Un Amor Beanie, round out the collection.
The accompanying campaign was styled by Alastair McKimm and shot by Mario Sorrenti.
Carhartt WIP x Awake NY Pop Up
17, Apgujeong-ro 50-gil, Gangnam-gu
Seoul, Republic of Korea (06018)
April 8th 12:00pm - 9:00pm
April 9th 12:00pm - 9:00pm
in store party
17, Apgujeong-ro 50-gil, Gangnam-gu
Seoul, Republic of Korea (06018)
April 8th 7:00pm - till late
DJ sets from local artists
Special guest from NYC KITTYSAYWORD
Contact
Federica De Carlo
fdecarlo@carhartt-wip.comAbout Carhartt WIP
Established in 1994 by Edwin Faeh, Carhartt WIP (Work In Progress) develops its own collections based on original Carhartt workwear. The brand combines authentic adaptations of these robust American archetypes, while engaging with the subcultures that have embraced it. This, in turn, has seen Carhartt WIP place itself in a new context and bring forth its own classics.
Carhartt WIP opened its first store in London in 1997 and today operates over 80 locations worldwide. It also has its own skate team and music department, while supporting a slew of artists and releasing various in-house publications.
Awake NY
Launched in 2012 by Angelo Baque, former brand director of Supreme, Awake NY captures the unique cultural spirit and sensibility of New York City. Awake NY is a reflection of the diversity that has defined the city's cultural landscape. Simultaneously classic and contemporary, Awake NY evokes both the changing aesthetic vibrancy and timelessness of New York.
Credits
Styling : Alastair McKimm
Photographer : Mario Sorrenti
Models : Raul Lopez, Jon Gray, Nevaskimp, Fatima B, Annette Cruz, Ray Morales, Victor Vegas, Rakim