Photographer Daniel Derro Regan situates the Carhartt WIP Winter 2023 campaign in New York City — not as a fixed location, but as a fragment of memory and time that, when viewed in the light of present day, feels oddly resonant.
Ambient lighting throughout the series of images emphasizes the city's synthetic glow at night, stretching from Queens to Harlem, while also evoking pre-millennium film stills. Moments of stillness and solitude are interspersed, meanwhile, captured in unadorned domestic spaces or empty subway cars and platforms.
The clothes themselves are taken from this season’s Carhartt WIP collection, but in their loose cuts and rugged fabric choices, also embody a sense of late 90s NYC. This does not come from a deliberate desire for nostalgia, but through the cyclical nature of aesthetics, in which even timeless classics can undergo perceived lulls and bursts of renewed energy.
These ideas, when placed in dialogue with Regan, offer a richly atmospheric take on the city — one that does not feel strictly beholden to a single era, but of memories interpreted from a contemporary vantage point.
Daniel Derro Regan is a visual artist currently based in NYC. Originally from Venice, California, Regan predominantly works with photography and film, creating work that has spanned themes of sport to immigration, anchored by his core inspiration of community.
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Joseph Biais
jbiais@carhartt-wip.comAbout Carhartt Work In Progress
Carhartt Work In Progress (WIP) is a clothing brand that adapts and modifies the core products of the pioneering American workwear brand Carhartt to create its own collections. Established in 1994 by Edwin Faeh, the brand’s audience is just as likely to associate its iconic yellow C motif with late 90s hip hop videos or skate clips, as they are with factories or manual labor. This distinction is key in defining what Carhartt WIP does. Carhartt WIP engages with different cultural spheres: from Detroit and Berlin’s symbiotic techno scenes, to skateboarding and its communities that span Paris, New York, and Seoul, to the contemporary art world. The brand channels these influences, representing the culture which has formed around it. This can be seen and felt in its collections, its imagery, and its choice of partners and collaborators. Today, Carhartt WIP operates over 100 brick and mortar retail stores across Europe, Asia, and the US, as well as working with select wholesale clients.