Carhartt WIP Newsroom

Carhartt WIP Winter 2023

CarharttWIP_winter_campaign_1

Photographer Daniel Derro Regan situates the Carhartt WIP Winter 2023 campaign in New York City — not as a fixed location, but as a fragment of memory and time that, when viewed in the light of present day, feels oddly resonant.


Ambient lighting throughout the series of images emphasizes the city's synthetic glow at night, stretching from Queens to Harlem, while also evoking pre-millennium film stills. Moments of stillness and solitude are interspersed, meanwhile, captured in unadorned domestic spaces or empty subway cars and platforms.


The clothes themselves are taken from this season’s Carhartt WIP collection, but in their loose cuts and rugged fabric choices, also embody a sense of late 90s NYC. This does not come from a deliberate desire for nostalgia, but through the cyclical nature of aesthetics, in which even timeless classics can undergo perceived lulls and bursts of renewed energy.


These ideas, when placed in dialogue with Regan, offer a richly atmospheric take on the city — one that does not feel strictly beholden to a single era, but of memories interpreted from a contemporary vantage point.


Daniel Derro Regan is a visual artist currently based in NYC. Originally from Venice, California, Regan predominantly works with photography and film, creating work that has spanned themes of sport to immigration, anchored by his core inspiration of community.

carhartt_wip_winter_campaign_2

Downloads

Download Presskit

Contact

About Carhartt Work In Progress

Established in 1994 by Edwin Faeh, Carhartt Work In Progress (WIP) develops its own collections based on original Carhartt workwear. The brand combines authentic adaptations of these robust American archetypes, while engaging with the subcultures that have embraced it. This, in turn, has seen Carhartt WIP place itself in a new context and bring forth its own classics.

Carhartt WIP opened its first store in London in 1997 and today operates over 80 brick and mortar locations worldwide. It also has its own skate team and music department, while supporting an array of artists and releasing various in-house publications. Since 2010, Carhartt WIP has worked with a number of like-minded collaborators, including A.P.C., Converse, Fragment Design, Junya Watanabe, Nike, Underground Resistance, and Motown.

Credits

Photographer / Director : Dan Regan

Producer : Chloe Mina

Stylist : Brezhané Townsend

Models : Ariana ; Treveon ; Geo