Carhartt WIP is pleased to announce the opening of its first location in Canada, situated on Ossington Avenue, Toronto.
Nestled in Trinity-Bellwoods, a neighbourhood renowned for its namesake park and vibrant cultural scene, the store’s location reflects Carhartt WIP’s enduring connection to art, music, and subculture.
The store is designed by Salomée Faeh and the Milan-based architecture studio of Andrea Caputo. Defined by clean lines and an open layout, the space combines a contemporary design approach with distinct industrial detailing, in a manner that reflects Carhartt WIP’s unique DNA.
Unifying the store’s various sections, an extensive arrangement of tiles across central display units, shelves, the till area, and a sound system contrasts with the space’s raw concrete textures and solid steel beams, establishing a sense of balance and refinement.
To celebrate the opening, Carhartt WIP has created a limited selection of store exclusive items, featuring graphics that pay homage to the neighbourhood’s history, as well as the people and landmarks which have shaped its current landscape, such as the nearby Crawford Street Bridge.
Carhartt WIP Store Toronto is set to open at the beginning of 2025.
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Contact
Federica De Carlo
fdecarlo@carhartt-wip.comAbout Carhartt Work In Progress
Carhartt Work In Progress (WIP) is a clothing brand that adapts and modifies the core products of the pioneering American workwear brand Carhartt to create its own collections. Established in 1994 by Edwin Faeh, the brand’s audience is just as likely to associate its iconic yellow C motif with late 90s hip hop videos or skate clips, as they are with factories or manual labor. This distinction is key in defining what Carhartt WIP does. Carhartt WIP engages with different cultural spheres: from Detroit and Berlin’s symbiotic techno scenes, to skateboarding and its communities that span Paris, New York, and Seoul, to the contemporary art world. The brand channels these influences, representing the culture which has formed around it. This can be seen and felt in its collections, its imagery, and its choice of partners and collaborators. Today, Carhartt WIP operates over 100 brick and mortar retail stores across Europe, Asia, and the US, as well as working with select wholesale clients.