Twenty years ago, Carhartt WIP opened its first French location on the east side of rue Saint-Honoré, adding to the district’s already vibrant energy. Today, the brand reinforces its historic link to the neighborhood by launching a second adjacent location.
Designed by Salomee Faeh and the studio of Milanese architect Andrea Caputo, the new store is situated on 72 rue Saint-Honoré and currently houses the men’s collection. The space pays homage to the city’s rich architectural heritage, where natural wood furnishings are offset with industrial details, such as concrete surfaces and galvanized steel rails. The original location at 66 rue Saint-Honoré now exclusively holds the women's collection, marking Carhartt WIP’s first dedicated women’s store in France.
To celebrate the store’s opening, we have collaborated with Parisian brand Personalities to create a series of t-shirts for men and women. The capsule will be available exclusively at the two Carhartt WIP stores on rue Saint-Honoré from Thursday September 26. The launch event, curated by Personalities, will take place from 6–10pm.
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Contact
Federica De Carlo
fdecarlo@carhartt-wip.comAbout Carhartt Work In Progress
Carhartt Work In Progress (WIP) is a clothing brand that adapts and modifies the core products of the pioneering American workwear brand Carhartt to create its own collections. Established in 1994 by Edwin Faeh, the brand’s audience is just as likely to associate its iconic yellow C motif with late 90s hip hop videos or skate clips, as they are with factories or manual labor. This distinction is key in defining what Carhartt WIP does. Carhartt WIP engages with different cultural spheres: from Detroit and Berlin’s symbiotic techno scenes, to skateboarding and its communities that span Paris, New York, and Seoul, to the contemporary art world. The brand channels these influences, representing the culture which has formed around it. This can be seen and felt in its collections, its imagery, and its choice of partners and collaborators. Today, Carhartt WIP operates over 100 brick and mortar retail stores across Europe, Asia, and the US, as well as working with select wholesale clients.
Credits
Photographie : Adrien Ozouf