Carhartt WIP is pleased to announce the opening of its second and largest store in the city of Vienna, Austria.
Located on Neubaugasse 10 in the historic 7th district, the store was designed by Salomee Faeh and the studio of Milanese architect Andrea Caputo. The space pays homage to the city’s rich architectural heritage, seen in the store’s façade, which features a combination of restored Viennese marble and glass bricks.
Inside, a large central concrete sound system highlights the entrance space, while galvanized steel rails offer additional industrial touches. These are offset by solid wood details and decorative plants.
To mark the store’s launch, we have collaborated with local textile artist Chun, whose tactile compositions evoke notions of traditional paintings, while blurring the lines between handmade art and industrial, mass produced imagery. The collaboration includes a limited selection of t-shirts and a crewneck sweatshirt, featuring graphic prints, fabric appliqués and embroidery. Additionally, Chun has hand-customized a limited run of Michigan Coats, each unique item embroidered with the artist’s trademark, cartoonish characters, influenced by childhood memories and popular culture, as well as dreamlike scenarios and nightmares. All items are available exclusively at the new Vienna location.
Carhartt WIP Store Vienna
Neubaugasse 10
1070 Vienna, Austria
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Contact
Joseph Biais
jbiais@carhartt-wip.comAbout Carhartt Work In Progress
Established in 1994 by Edwin Faeh, Carhartt Work In Progress (WIP) develops its own collections based on original Carhartt workwear. The brand combines authentic adaptations of these robust American archetypes, while engaging with the subcultures that have embraced it. This, in turn, has seen Carhartt WIP place itself in a new context and bring forth its own classics.
Carhartt WIP opened its first store in London in 1997 and today operates over 80 brick and mortar locations worldwide. It also has its own skate team and music department, while supporting an array of artists and releasing various in-house publications. Since 2010, Carhartt WIP has worked with a number of like-minded collaborators, including A.P.C., Converse, Fragment Design, Junya Watanabe, Nike, Underground Resistance, and Motown.
Credits
Designed by Salomée Faeh and Andrea Caputo