Carhartt WIP is pleased to announce the opening of its second and largest store in the city of Vienna, Austria.
Located on Neubaugasse 10 in the historic 7th district, the store was designed by Salomee Faeh and the studio of Milanese architect Andrea Caputo. The space pays homage to the city’s rich architectural heritage, seen in the store’s façade, which features a combination of restored Viennese marble and glass bricks.
Inside, a large central concrete sound system highlights the entrance space, while galvanized steel rails offer additional industrial touches. These are offset by solid wood details and decorative plants.
To mark the store’s launch, we have collaborated with local textile artist Chun, whose tactile compositions evoke notions of traditional paintings, while blurring the lines between handmade art and industrial, mass produced imagery. The collaboration includes a limited selection of t-shirts and a crewneck sweatshirt, featuring graphic prints, fabric appliqués and embroidery. Additionally, Chun has hand-customized a limited run of Michigan Coats, each unique item embroidered with the artist’s trademark, cartoonish characters, influenced by childhood memories and popular culture, as well as dreamlike scenarios and nightmares. All items are available exclusively at the new Vienna location.
Carhartt WIP Store Vienna
Neubaugasse 10
1070 Vienna, Austria
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Contact
Joseph Biais
jbiais@carhartt-wip.comAbout Carhartt Work In Progress
Carhartt Work In Progress (WIP) is a clothing brand that adapts and modifies the core products of the pioneering American workwear brand Carhartt to create its own collections. Established in 1994 by Edwin Faeh, the brand’s audience is just as likely to associate its iconic yellow C motif with late 90s hip hop videos or skate clips, as they are with factories or manual labor. This distinction is key in defining what Carhartt WIP does. Carhartt WIP engages with different cultural spheres: from Detroit and Berlin’s symbiotic techno scenes, to skateboarding and its communities that span Paris, New York, and Seoul, to the contemporary art world. The brand channels these influences, representing the culture which has formed around it. This can be seen and felt in its collections, its imagery, and its choice of partners and collaborators. Today, Carhartt WIP operates over 100 brick and mortar retail stores across Europe, Asia, and the US, as well as working with select wholesale clients.
Credits
Designed by Salomée Faeh and Andrea Caputo