Carhartt WIP is pleased to announce the opening of its first store in Stockholm, located on Norrlandsgatan 14 in the central district of Norrmalm.
The store was designed by Salomée Faeh and the Milan-based architecture studio of Andrea Caputo, and pays homage to the city’s architectural history, while incorporating Carhartt WIP’s distinct industrial and contemporary design elements. Echoing Stockholm’s architectural influence, the space features a glass tile ceiling, reinforced by an additional layer of galvanized steel tubes and joints that hold LED spotlights. Mirrors throughout the store offer a more expansive feel.
To accompany the store’s launch, Carhartt WIP has collaborated with Stockholm-based ceramicist Truls Mårtensson on two bespoke figurines, to be displayed permanently in the space.
Mårtensson, who has a background in film, discovered a penchant for crafting ceramics while studying in California. His work embodies a transmogrified landscape of ideas, thoughts and emotions, spanning popular culture, fashion, status. “I have a constant ambition to create narratives out of fragmentary ideas and inspirations,” he says. “I see a clash between the fast-paced themes I explore and the materials which the objects are made from. This is the center of my practice.”
A limited selection of products, featuring graphics inspired by Martensson’s figurines, are available exclusively at the store, including, t-shirts, sweatshirts, and accessories, as well as homeware.
Carhartt WIP Store Stockholm opened its doors on November 15.
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Federica De Carlo
fdecarlo@carhartt-wip.comAbout Carhartt Work In Progress
Carhartt Work In Progress (WIP) is a clothing brand that adapts and modifies the core products of the pioneering American workwear brand Carhartt to create its own collections. Established in 1994 by Edwin Faeh, the brand’s audience is just as likely to associate its iconic yellow C motif with late 90s hip hop videos or skate clips, as they are with factories or manual labor. This distinction is key in defining what Carhartt WIP does. Carhartt WIP engages with different cultural spheres: from Detroit and Berlin’s symbiotic techno scenes, to skateboarding and its communities that span Paris, New York, and Seoul, to the contemporary art world. The brand channels these influences, representing the culture which has formed around it. This can be seen and felt in its collections, its imagery, and its choice of partners and collaborators. Today, Carhartt WIP operates over 100 brick and mortar retail stores across Europe, Asia, and the US, as well as working with select wholesale clients.