Carhartt WIP is pleased to announce the opening of its latest store in Amsterdam, located at Nieuwe Spiegelstraat 34.
Designed by Salomée Faeh and the Milan-based architecture studio of Andrea Caputo, the 230sqm space is situated in Spiegelkwartier – an historic district known for its art galleries and antiques.
The store occupies a former art gallery, and as a nod to its heritage, retains a pared-back, ‘white cube’ identity: white walls offset by white-coated tubing and shelving, and light plywood. The space also houses a commissioned artwork, spanning five meters, by Amsterdam-based multimedia artist Nazif Lopulissa.
These are combined with industrial design elements typically found in Carhartt WIP stores, such as concrete fixtures, exposed ductwork, and glass vitrines. Two life-sized, marble Carhartt WIP Boogeymen appear at the front of the store, while a towering steel display stands at the back, with a large speaker system mounted at the top.
The store opens to the public at noon on Thursday May 21, with a dedicated launch event on Friday May 22.
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Federica De Carlo
fdecarlo@carhartt-wip.comAbout Carhartt Work In Progress
Carhartt Work In Progress (WIP) is a clothing brand that adapts and modifies the core products of the pioneering American workwear brand Carhartt to create its own collections. Established in 1994 by Edwin Faeh, the brand’s audience is as likely to associate its iconic yellow ‘C’ motif with late 90s hip hop videos or skate clips as they are with factories or manual labor. This distinction is key when defining Carhartt WIP.
Carhartt WIP engages with different cultural spheres: from Detroit and Berlin’s symbiotic techno scenes, to skateboarding and its communities that span Paris, New York, and Seoul, to the contemporary art world. The brand channels these influences, reflecting the culture that has formed around it. This can be seen and felt in its collections, imagery, and collaboration partners. Today, Carhartt WIP operates over 100 brick and mortar retail stores across Europe, Asia, and the US, as well as working with select wholesale clients.