Carhartt WIP is pleased to announce the opening of its latest store in Garibaldi, Milan. This is the brand’s third store in the city, and will carry the men’s collection, as well as special projects and collaborations.
Located on Corso Garibaldi, one of Brera’s busiest streets, the space was designed by Salomee Faeh and the studio of Milanese architect Andrea Caputo. Industrial details appear throughout, such as concrete walls and vertical steel piping, as well as a unique, archival ‘boogie man’ structure in the window. A sound system is also integrated into the till area. These details are offset by more refined touches of marble flooring and solid wood tables.
Accompanying the opening is a selection of store-exclusive products featuring artwork by S.E.E., the creative studio led by the LA-based designer and illustrator Eric Elms. Elms is renowned for his distinct style, which often incorporates bold colors, shapes, and typefaces, spanning clothing, album art, and sculpture. In collaboration with Carhartt WIP, his artwork has been applied to a series of t-shirts, hooded sweatshirts, and a Detroit Jacket, and is inspired by Dante Alighieri’s Inferno.
“Dante is an iconic Italian figure and created an entire world full of insane imagery surrounding the nine circles of hell,” Elms explains. “To me, it's less about the circles and more about how each sin or circle title is almost a trope unto itself. I like experimenting with ideas on the verge of turning into tropes. These concepts become so omnipresent they start losing their significance. Maybe Dante is even so iconic that he is a trope that no one thinks much about anymore.”
Carhartt WIP Store Milano Garibaldi opened its doors to the public on 15th December. To mark the store’s official launch, a celebratory event will be held on 12th January, featuring DJ sets and live musical performances from a slew of international artists.
Join us on:
Friday 12th January, 2024
6.30 - 9.30pm
20 Corso Garibaldi,
20121 Milano
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Contact
Joseph Biais
jbiais@carhartt-wip.comAbout Carhartt Work In Progress
Carhartt Work In Progress (WIP) is a clothing brand that adapts and modifies the core products of the pioneering American workwear brand Carhartt to create its own collections. Established in 1994 by Edwin Faeh, the brand’s audience is just as likely to associate its iconic yellow C motif with late 90s hip hop videos or skate clips, as they are with factories or manual labor. This distinction is key in defining what Carhartt WIP does. Carhartt WIP engages with different cultural spheres: from Detroit and Berlin’s symbiotic techno scenes, to skateboarding and its communities that span Paris, New York, and Seoul, to the contemporary art world. The brand channels these influences, representing the culture which has formed around it. This can be seen and felt in its collections, its imagery, and its choice of partners and collaborators. Today, Carhartt WIP operates over 100 brick and mortar retail stores across Europe, Asia, and the US, as well as working with select wholesale clients.
Credits
Designed by Salomee Faeh and Andrea Caputo