Carhartt WIP is pleased to announce the opening of its latest store in Garibaldi, Milan. This is the brand’s third store in the city, and will carry the men’s collection, as well as special projects and collaborations.
Located on Corso Garibaldi, one of Brera’s busiest streets, the space was designed by Salomee Faeh and the studio of Milanese architect Andrea Caputo. Industrial details appear throughout, such as concrete walls and vertical steel piping, as well as a unique, archival ‘boogie man’ structure in the window. A sound system is also integrated into the till area. These details are offset by more refined touches of marble flooring and solid wood tables.
Accompanying the opening is a selection of store-exclusive products featuring artwork by S.E.E., the creative studio led by the LA-based designer and illustrator Eric Elms. Elms is renowned for his distinct style, which often incorporates bold colors, shapes, and typefaces, spanning clothing, album art, and sculpture. In collaboration with Carhartt WIP, his artwork has been applied to a series of t-shirts, hooded sweatshirts, and a Detroit Jacket, and is inspired by Dante Alighieri’s Inferno.
“Dante is an iconic Italian figure and created an entire world full of insane imagery surrounding the nine circles of hell,” Elms explains. “To me, it's less about the circles and more about how each sin or circle title is almost a trope unto itself. I like experimenting with ideas on the verge of turning into tropes. These concepts become so omnipresent they start losing their significance. Maybe Dante is even so iconic that he is a trope that no one thinks much about anymore.”
Carhartt WIP Store Milano Garibaldi opened its doors to the public on 15th December. To mark the store’s official launch, a celebratory event will be held on 12th January, featuring DJ sets and live musical performances from a slew of international artists.
Join us on:
Friday 12th January, 2024
6.30 - 9.30pm
20 Corso Garibaldi,
20121 Milano
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Contact
Joseph Biais
jbiais@carhartt-wip.comAbout Carhartt Work In Progress
Established in 1994 by Edwin Faeh, Carhartt Work In Progress (WIP) develops its own collections based on original Carhartt workwear. The brand combines authentic adaptations of these robust American archetypes, while engaging with the subcultures that have embraced it. This, in turn, has seen Carhartt WIP place itself in a new context and bring forth its own classics.
Carhartt WIP opened its first store in London in 1997 and today operates over 80 brick and mortar locations worldwide. It also has its own skate team and music department, while supporting an array of artists and releasing various in-house publications. Since 2010, Carhartt WIP has worked with a number of like-minded collaborators, including A.P.C., Converse, Fragment Design, Junya Watanabe, Nike, Underground Resistance, and Motown.
Credits
Designed by Salomee Faeh and Andrea Caputo