Carhartt WIP is pleased to announce the opening of its latest store in Denmark, located in the Old Town district of Copenhagen.
Situated on Købmagergade 37, the store was designed by Salomée Faeh and the Milan-based architecture studio of Andrea Caputo. Its concrete structure houses a combination of industrial and organic elements, where galvanized steel tubes are juxtaposed against wooden poles, and glass shelving creates a sense of openness. A towering steel display stands at the center of the store, anchoring the space.
Carhartt WIP has created a limited selection of store-exclusive products for the store’s opening in October, including t-shirts, sweatshirts, and a canvas tote bag, featuring a graphic motif inspired by iconic Danish butter cookie tins.
To celebrate the launch, the brand will host an exclusive in-store event on Thursday October 17. The evening will feature a live performance by Swedish singer-producer Raghd, alongside DJ sets from Ruth Belai, Savannah, and Shiva Lee.
Carhartt WIP Store Copenhagen opened its doors on Thursday October 10.
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Contact
Federica De Carlo
fdecarlo@carhartt-wip.comAbout Carhartt Work In Progress
Established in 1994 by Edwin Faeh, Carhartt Work In Progress (WIP) develops its own collections based on original Carhartt workwear. The brand combines authentic adaptations of these robust American archetypes, while engaging with the subcultures that have embraced it. This, in turn, has seen Carhartt WIP place itself in a new context and bring forth its own classics.
Carhartt WIP opened its first store in London in 1997 and today operates over 80 brick and mortar locations worldwide. It also has its own skate team and music department, while supporting an array of artists and releasing various in-house publications. Since 2010, Carhartt WIP has worked with a number of like-minded collaborators, including A.P.C., Converse, Fragment Design, Junya Watanabe, Nike, Underground Resistance, and Motown.
Credits
Architectural Photographs are done by Peter Dalsgaard
The Merch campaign is shot by Peter Vinther