Carhartt WIP is pleased to announce the opening of its latest store in Denmark, located in the Old Town district of Copenhagen.
Situated on Købmagergade 37, the store was designed by Salomée Faeh and the Milan-based architecture studio of Andrea Caputo. Its concrete structure houses a combination of industrial and organic elements, where galvanized steel tubes are juxtaposed against wooden poles, and glass shelving creates a sense of openness. A towering steel display stands at the center of the store, anchoring the space.
Carhartt WIP has created a limited selection of store-exclusive products for the store’s opening in October, including t-shirts, sweatshirts, and a canvas tote bag, featuring a graphic motif inspired by iconic Danish butter cookie tins.
To celebrate the launch, the brand will host an exclusive in-store event on Thursday October 17. The evening will feature a live performance by Swedish singer-producer Raghd, alongside DJ sets from Ruth Belai, Savannah, and Shiva Lee.
Carhartt WIP Store Copenhagen opened its doors on Thursday October 10.
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Contact
Federica De Carlo
fdecarlo@carhartt-wip.comAbout Carhartt Work In Progress
Carhartt Work In Progress (WIP) is a clothing brand that adapts and modifies the core products of the pioneering American workwear brand Carhartt to create its own collections. Established in 1994 by Edwin Faeh, the brand’s audience is as likely to associate its iconic yellow ‘C’ motif with late 90s hip hop videos or skate clips as they are with factories or manual labor. This distinction is key when defining Carhartt WIP.
Carhartt WIP engages with different cultural spheres: from Detroit and Berlin’s symbiotic techno scenes, to skateboarding and its communities that span Paris, New York, and Seoul, to the contemporary art world. The brand channels these influences, reflecting the culture that has formed around it. This can be seen and felt in its collections, imagery, and collaboration partners. Today, Carhartt WIP operates over 100 brick and mortar retail stores across Europe, Asia, and the US, as well as working with select wholesale clients.
Credits
Architectural Photographs are done by Peter Dalsgaard
The Merch campaign is shot by Peter Vinther