Carhartt WIP is pleased to announce the reopening of its Berlin flagship store on Rosenthaler Strasse 48, located in the city’s central district of Mitte.
Designed by the studio of Milanese architect Andrea Caputo and Salomée Faeh, the space spans two storeys and is 320sqm, doubling in size from the original store. It is characterized by industrial elements throughout, such as concrete walls, tropicalized steel poles, and textured metal sheeting. Glossy wooden display tables and marble accents offer touches of refinement, while large square windows enhance the space’s natural light. The store will carry the brand’s seasonal men’s, women’s, and accessories collections, as well as exclusive collaborations.
An event marking the store’s reopening will take place on July 20th. Carhartt WIP has also created a limited selection of store-exclusive products for its launch, including t-shirts, hooded sweatshirts, and skate decks, detailed with artwork by team rider and artist Carolina Gamboa.
Accompanying the reopening are a series of images shot by Berlin-based photographer Steffen Grap and a video by Moritz Ueberall featuring the Carhartt WIP skate team.
Carhartt WIP Store Berlin Mitte will open its doors to the public on July 11th.
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Contact
Federica De Carlo
fdecarlo@carhartt-wip.comAbout Carhartt WIP
Carhartt Work In Progress (WIP) is a clothing brand that adapts and modifies the core products of the pioneering American workwear brand Carhartt to create its own collections. Established in 1994 by Edwin Faeh, the brand’s audience is as likely to associate its iconic yellow ‘C’ motif with late 90s hip hop videos or skate clips as they are with factories or manual labor. This distinction is key when defining Carhartt WIP.
Carhartt WIP engages with different cultural spheres: from Detroit and Berlin’s symbiotic techno scenes, to skateboarding and its communities that span Paris, New York, and Seoul, to the contemporary art world. The brand channels these influences, reflecting the culture that has formed around it. This can be seen and felt in its collections, imagery, and collaboration partners. Today, Carhartt WIP operates over 100 brick and mortar retail stores across Europe, Asia, and the US, as well as working with select wholesale clients.