Carhartt WIP is pleased to announce the reopening of its Berlin flagship store on Rosenthaler Strasse 48, located in the city’s central district of Mitte.
Designed by the studio of Milanese architect Andrea Caputo and Salomée Faeh, the space spans two storeys and is 320sqm, doubling in size from the original store. It is characterized by industrial elements throughout, such as concrete walls, tropicalized steel poles, and textured metal sheeting. Glossy wooden display tables and marble accents offer touches of refinement, while large square windows enhance the space’s natural light. The store will carry the brand’s seasonal men’s, women’s, and accessories collections, as well as exclusive collaborations.
An event marking the store’s reopening will take place on July 20th. Carhartt WIP has also created a limited selection of store-exclusive products for its launch, including t-shirts, hooded sweatshirts, and skate decks, detailed with artwork by team rider and artist Carolina Gamboa.
Accompanying the reopening are a series of images shot by Berlin-based photographer Steffen Grap and a video by Moritz Ueberall featuring the Carhartt WIP skate team.
Carhartt WIP Store Berlin Mitte will open its doors to the public on July 11th.
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Contact
Federica De Carlo
fdecarlo@carhartt-wip.comAbout Carhartt WIP
Established in 1994 by Edwin Faeh, Carhartt WIP (Work In Progress) develops its own collections based on original Carhartt workwear. The brand combines authentic adaptations of these robust American archetypes, while engaging with the subcultures that have embraced it. This, in turn, has seen Carhartt WIP place itself in a new context and bring forth its own classics.
Carhartt WIP opened its first store in London in 1997 and today operates over 80 locations worldwide. It also has its own skate team and music department, while supporting a slew of artists and releasing various in-house publications.