Carhartt WIP Spring/Summer 2026 by Hugo Campan

Emerging from the depths of winter, the Spring/Summer 2026 campaign breaks through the binds of the past, as a new season comes into focus.

Shot by Hugo Campan, the campaign explores the initial disorientation of change: strained pupils encountering the day's first light; the halting pulse of a guitar that builds into a reverberating drone; fragments of new encounters that fade into hazy memories, yet linger in feeling.

The campaign film follows a group of restless figures from night to day, balancing moments of tension and release; contemplation and melancholy with a renewed sense of energy. This necessary friction sets the pace for what’s ahead: pushing things forward, transforming the languor of winter into something more solid, tangible. Something alive with movement.

The accompanying stills, which bear a textural quality, create an atmospheric play of light and shadow that reflects the transition of the seasons. A sense of tactility is present throughout, felt in the weight of what’s worn, the intimacy of an embrace, and the lingering after-image of a body in motion.

Hugo Campan is a Paris-based director and videographer known for his dynamic approach to visual storytelling which is informed by his roots in skateboarding. In 2023, Campan published his debut photobook Excess Of Poetry In The Nervous System – a compilation of his photography, poetry, and creative references.