Carhartt WIP Newsroom

Carhartt WIP Spring/Summer 2025 Skateboarding Campaign

  • Max Palmer by Clément Le Gall
  • By Clément Le Gall

Situated in Sardinia’s sunlit streets, the latest skate campaign from Carhartt WIP is captured by photographer Clément Le Gall.

The images combine bright, colorful scenes with shadowy visuals, using the contrast of light and dark to illustrate the changing seasons. They are accompanied by a series of short, atmospheric video clips, shot in 16mm by Paris-based filmer Elliot Bonnabel.

The campaign features an international group of riders from the Carhartt WIP skate team, including Max Palmer, Matlok Bennett-Jones, Felipe Bartolomé, Willow Voges Fernandes, and Aatsi Suovaara, who is the latest addition to the team.

Photographer: Clément Le Gall

Videographer: Elliot Bonnabel

Riders: Max Palmer, Matlok Bennett-Jones, Felipe Bartolomé, Willow Voges Fernandes, Aatsi Suovaara

  • Felipe Bartolomé by Clément Le Gall
  • Willow Voges Fernandes by Clément Le Gall

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About Carhartt Work In Progress

Established in 1994 by Edwin Faeh, Carhartt Work In Progress (WIP) develops its own collections based on original Carhartt workwear. The brand combines authentic adaptations of these robust American archetypes, while engaging with the subcultures that have embraced it. This, in turn, has seen Carhartt WIP place itself in a new context and bring forth its own classics.

Carhartt WIP opened its first store in London in 1997 and today operates over 80 brick and mortar locations worldwide. It also has its own skate team and music department, while supporting an array of artists and releasing various in-house publications. Since 2010, Carhartt WIP has worked with a number of like-minded collaborators, including A.P.C., Converse, Fragment Design, Junya Watanabe, Nike, Underground Resistance, and Motown.

Credits

Photographer : Clément Le Gall

Videographer : Elliot Bonnabel

Skate team riders : Max Palmer / Felipe Bartolomé / Willow Voges Fernandes / Aatsi Suovaara / Notis Aggelis