Carhartt WIP Spring/Summer 2025 Skateboarding Campaign
Situated in Sardinia’s sunlit streets, the latest skate campaign from Carhartt WIP is captured by photographer Clément Le Gall.
The images combine bright, colorful scenes with shadowy visuals, using the contrast of light and dark to illustrate the changing seasons. They are accompanied by a series of short, atmospheric video clips, shot in 16mm by Paris-based filmer Elliot Bonnabel.
The campaign features an international group of riders from the Carhartt WIP skate team, including Max Palmer, Matlok Bennett-Jones, Felipe Bartolomé, Willow Voges Fernandes, and Aatsi Suovaara, who is the latest addition to the team.
Photographer: Clément Le Gall
Videographer: Elliot Bonnabel
Riders: Max Palmer, Matlok Bennett-Jones, Felipe Bartolomé, Willow Voges Fernandes, Aatsi Suovaara
Contact
Joseph Biais
jbiais@carhartt-wip.comAbout Carhartt Work In Progress
Carhartt Work In Progress (WIP) is a clothing brand that adapts and modifies the core products of the pioneering American workwear brand Carhartt to create its own collections. Established in 1994 by Edwin Faeh, the brand’s audience is as likely to associate its iconic yellow ‘C’ motif with late 90s hip hop videos or skate clips as they are with factories or manual labor. This distinction is key when defining Carhartt WIP.
Carhartt WIP engages with different cultural spheres: from Detroit and Berlin’s symbiotic techno scenes, to skateboarding and its communities that span Paris, New York, and Seoul, to the contemporary art world. The brand channels these influences, reflecting the culture that has formed around it. This can be seen and felt in its collections, imagery, and collaboration partners. Today, Carhartt WIP operates over 100 brick and mortar retail stores across Europe, Asia, and the US, as well as working with select wholesale clients.
Credits
Photographer : Clément Le Gall
Videographer : Elliot Bonnabel
Skate team riders : Max Palmer / Felipe Bartolomé / Willow Voges Fernandes / Aatsi Suovaara / Notis Aggelis