Carhartt WIP Skateboarding Presents PRECIOUS
Carhartt WIP presents PRECIOUS, a full-length skateboarding film directed by Paris-based filmmaker Joaquim Bayle.
The film follows on from the brand’s last full-length Skateboarding project INSIDE OUT, also directed by Bayle and released in 2022. With a running time of roughly 15 minutes, PRECIOUS explores skateboarding in the United States, situating the Carhartt WIP skate team amidst the sprawling suburbs of Los Angeles and New York’s sleepless, frenetic streets.
The name of the project derives from the delicate yet grueling process of shooting tricks on film. “Now that I understand skateboarding a little more, I wanted to pay tribute to its subversive form, its poetic form,” says Bayle of the feature, describing a “precious feeling I had when I started skateboarding and which, as I have gotten older, I've tended to forget.”
In encapsulating this, he employs a multisensory approach. Warm, gauzy footage is punctuated by shutter clicks, and black and white photography. Quiet moments of reflection are interrupted by the sound of wheels on concrete. Soft spoken word drifts in and out of a soundtrack of sludge metal and synthwave.
Renowned filmer Romain Batard returns, joined by Trevor Dare and Ryan Mettz, to document riders Noah Mahieu, Eddie Cernicky, Max Palmer, Riley Pavey, Ibu Sanyang, Willow Voges Fernandes, and Cambryan Sedlick, amongst others.
PRECIOUS premieres globally on YouTube on 31st January, accompanied by a selection of exclusive products.
Contact
Joseph Biais
jbiais@carhartt-wip.comAbout Carhartt Work In Progress
Established in 1994 by Edwin Faeh, Carhartt Work In Progress (WIP) develops its own collections based on original Carhartt workwear. The brand combines authentic adaptations of these robust American archetypes, while engaging with the subcultures that have embraced it. This, in turn, has seen Carhartt WIP place itself in a new context and bring forth its own classics.
Carhartt WIP opened its first store in London in 1997 and today operates over 80 brick and mortar locations worldwide. It also has its own skate team and music department, while supporting an array of artists and releasing various in-house publications. Since 2010, Carhartt WIP has worked with a number of like-minded collaborators, including A.P.C., Converse, Fragment Design, Junya Watanabe, Nike, Underground Resistance, and Motown.
Credits
Featuring :
Director & Editor: Joaquim Bayle
Cinematographer: Angelo Marques
Written by Joaquim Bayle & Alexander Kelvy
Camera Operators:
Photographer: Joaquim Bayle
Voiceover: Alexander Kelvy
Colorist: Arnaud Laurent
Mix: Sodasound
Music Supervisor: Ashleigh Macleen
Production company: Pral