Carhartt WIP Skateboarding Presents PRECIOUS
Carhartt WIP presents PRECIOUS, a full-length skateboarding film directed by Paris-based filmmaker Joaquim Bayle.
The film follows on from the brand’s last full-length Skateboarding project INSIDE OUT, also directed by Bayle and released in 2022. With a running time of roughly 15 minutes, PRECIOUS explores skateboarding in the United States, situating the Carhartt WIP skate team amidst the sprawling suburbs of Los Angeles and New York’s sleepless, frenetic streets.
The name of the project derives from the delicate yet grueling process of shooting tricks on film. “Now that I understand skateboarding a little more, I wanted to pay tribute to its subversive form, its poetic form,” says Bayle of the feature, describing a “precious feeling I had when I started skateboarding and which, as I have gotten older, I've tended to forget.”
In encapsulating this, he employs a multisensory approach. Warm, gauzy footage is punctuated by shutter clicks, and black and white photography. Quiet moments of reflection are interrupted by the sound of wheels on concrete. Soft spoken word drifts in and out of a soundtrack of sludge metal and synthwave.
Renowned filmer Romain Batard returns, joined by Trevor Dare and Ryan Mettz, to document riders Noah Mahieu, Eddie Cernicky, Max Palmer, Riley Pavey, Ibu Sanyang, Willow Voges Fernandes, and Cambryan Sedlick, amongst others.
PRECIOUS premieres globally on YouTube on 31st January, accompanied by a selection of exclusive products.
Contact
Joseph Biais
jbiais@carhartt-wip.comAbout Carhartt Work In Progress
Carhartt Work In Progress (WIP) is a clothing brand that adapts and modifies the core products of the pioneering American workwear brand Carhartt to create its own collections. Established in 1994 by Edwin Faeh, the brand’s audience is just as likely to associate its iconic yellow C motif with late 90s hip hop videos or skate clips, as they are with factories or manual labor. This distinction is key in defining what Carhartt WIP does. Carhartt WIP engages with different cultural spheres: from Detroit and Berlin’s symbiotic techno scenes, to skateboarding and its communities that span Paris, New York, and Seoul, to the contemporary art world. The brand channels these influences, representing the culture which has formed around it. This can be seen and felt in its collections, its imagery, and its choice of partners and collaborators. Today, Carhartt WIP operates over 100 brick and mortar retail stores across Europe, Asia, and the US, as well as working with select wholesale clients.
Credits
Featuring :
Director & Editor: Joaquim Bayle
Cinematographer: Angelo Marques
Written by Joaquim Bayle & Alexander Kelvy
Camera Operators:
Photographer: Joaquim Bayle
Voiceover: Alexander Kelvy
Colorist: Arnaud Laurent
Mix: Sodasound
Music Supervisor: Ashleigh Macleen
Production company: Pral