Carhartt WIP S/S24 Lookbook
Building on core classics, the Carhartt WIP Spring/Summer 2024 collection takes a multifaceted approach, exploring Ivy League-inspired takes on sportswear, field items rooted in functionality, and punchy allover prints.
Anchored by a series of time-honored styles in our signature Dearborn Canvas and hardwearing denim – available in both ‘rinsed’ and ‘aged’ finishes – items like the Detroit Jacket and Double Knee Pant have a direct lineage to the brand’s roots. These are offset by items featuring an allover heart print, inspired by an archival bandana, including a short-sleeve shirt, shorts, and a t-shirt.
Woven structures, such as herringbone, drill and twill are elevated through bold color and garment-dyed finishes. New this season are the Rainer Shirt Jacket and Short, available in magenta and ‘sunray’ yellow. Allover check styles, such as the S/S Mika Shirt, meanwhile, are executed in a soft brushed cotton fabric.
At the intersection of prep- and sportswear are items like the Class of 89 Bomber Jacket and striped Linus Shirts, which feature collegiate-style embroidery. In addition, the new Otley group, featuring pared-back, sateen items detailed with a tonal Square Label, includes a bomber jacket, weekend bag, and bucket hat.
The S/S24 collection also draws from outdoor references, where styles adopt a more utilitarian bent, while also taking inspiration from classic military garments. These include the new Madock Parka, which has an A-line fishtail silhouette and is constructed from unlined, single-layer canvas. Accessories featuring the brand’s new, pared-back military label round out the selection.
A series of high-summer staples exhibit a flair for graphics and prints. As ever, an eclectic approach can be seen, with motifs that channel archival Carhartt WIP advertising, woodblock floral prints, and hand-drawn illustrations that evoke summers spent on the French Riviera. These appear on classic cotton t-shirts, as well as viscose and poplin shirts and shorts.
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Contact
Joseph Biais
jbiais@carhartt-wip.comAbout Carhartt Work In Progress
Carhartt Work In Progress (WIP) is a clothing brand that adapts and modifies the core products of the pioneering American workwear brand Carhartt to create its own collections. Established in 1994 by Edwin Faeh, the brand’s audience is just as likely to associate its iconic yellow C motif with late 90s hip hop videos or skate clips, as they are with factories or manual labor. This distinction is key in defining what Carhartt WIP does. Carhartt WIP engages with different cultural spheres: from Detroit and Berlin’s symbiotic techno scenes, to skateboarding and its communities that span Paris, New York, and Seoul, to the contemporary art world. The brand channels these influences, representing the culture which has formed around it. This can be seen and felt in its collections, its imagery, and its choice of partners and collaborators. Today, Carhartt WIP operates over 100 brick and mortar retail stores across Europe, Asia, and the US, as well as working with select wholesale clients.
Credits
Art Director: Tim Kottmann
Photographer: Julien Barbès
Stylist: Aya Takeshima
Set Design: Pelin Gebhard
HMU: Noriko Takayama & Theo Schnürer
Lighting Assistant: Stefan Hoeferlin
Casting: Marlène Jacquet (Rise Casting)