Carhartt WIP Newsroom

Carhartt WIP S/S24 Lookbook

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Building on core classics, the Carhartt WIP Spring/Summer 2024 collection takes a multifaceted approach, exploring Ivy League-inspired takes on sportswear, field items rooted in functionality, and punchy allover prints.


Anchored by a series of time-honored styles in our signature Dearborn Canvas and hardwearing denim – available in both ‘rinsed’ and ‘aged’ finishes – items like the Detroit Jacket and Double Knee Pant have a direct lineage to the brand’s roots. These are offset by items featuring an allover heart print, inspired by an archival bandana, including a short-sleeve shirt, shorts, and a t-shirt.


Woven structures, such as herringbone, drill and twill are elevated through bold color and garment-dyed finishes. New this season are the Rainer Shirt Jacket and Short, available in magenta and ‘sunray’ yellow. Allover check styles, such as the S/S Mika Shirt, meanwhile, are executed in a soft brushed cotton fabric.


At the intersection of prep- and sportswear are items like the Class of 89 Bomber Jacket and striped Linus Shirts, which feature collegiate-style embroidery. In addition, the new Otley group, featuring pared-back, sateen items detailed with a tonal Square Label, includes a bomber jacket, weekend bag, and bucket hat.


The S/S24 collection also draws from outdoor references, where styles adopt a more utilitarian bent, while also taking inspiration from classic military garments. These include the new Madock Parka, which has an A-line fishtail silhouette and is constructed from unlined, single-layer canvas. Accessories featuring the brand’s new, pared-back military label round out the selection.


A series of high-summer staples exhibit a flair for graphics and prints. As ever, an eclectic approach can be seen, with motifs that channel archival Carhartt WIP advertising, woodblock floral prints, and hand-drawn illustrations that evoke summers spent on the French Riviera. These appear on classic cotton t-shirts, as well as viscose and poplin shirts and shorts.

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About Carhartt Work In Progress

Established in 1994 by Edwin Faeh, Carhartt Work In Progress (WIP) develops its own collections based on original Carhartt workwear. The brand combines authentic adaptations of these robust American archetypes, while engaging with the subcultures that have embraced it. This, in turn, has seen Carhartt WIP place itself in a new context and bring forth its own classics.

Carhartt WIP opened its first store in London in 1997 and today operates over 80 brick and mortar locations worldwide. It also has its own skate team and music department, while supporting an array of artists and releasing various in-house publications. Since 2010, Carhartt WIP has worked with a number of like-minded collaborators, including A.P.C., Converse, Fragment Design, Junya Watanabe, Nike, Underground Resistance, and Motown.

Credits

Art Director: Tim Kottmann

Photographer: Julien Barbès

Stylist: Aya Takeshima

Set Design: Pelin Gebhard

HMU: Noriko Takayama & Theo Schnürer

Lighting Assistant: Stefan Hoeferlin

Casting: Marlène Jacquet (Rise Casting)

Models: Pricela, Riyha, Baptiste & Denzel