Carhartt WIP is pleased to announce the recent reopening of its London flagship store on Brewer Street in Soho.
Designed by Salomée Faeh and the Milan-based architecture studio of Andrea Caputo, the store spans two storeys, blending modern industrial elements with organic detailing. At ground level is a concrete floor, complemented by contrasting black marble tiles at the till area. The basement level, meanwhile, features wood-paneled floors and walls, as well as natural wood shelves, creating a sense of balance and warmth in the overall design.
To celebrate the store’s reopening, Carhartt WIP will host local independent record shop, book store, and radio station Kindred at the newly opened Soho space, for a series of performances and DJ sets. Performances continue over the weekend, live from the shop window, with a lineup of 32 artists curated by Kindred, featuring the likes of Kit Seymour and DJ Python, Riz La Teef, Chinese Daughter and Tim Reaper, as well as Mi-el, amongst many others.
Carhartt WIP has also created a limited selection of store-exclusive products for its launch, including a t-shirt and hooded sweatshirt featuring artwork by graphic designer, photographer, and The Trilogy Tapes’ label founder Will Bankhead.
The event will take place on Thursday November 7 at Carhartt WIP Store Soho, between 6pm-10pm.
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Contact
Federica De Carlo
fdecarlo@carhartt-wip.comAbout Carhartt Work In Progress
Established in 1994 by Edwin Faeh, Carhartt Work In Progress (WIP) develops its own collections based on original Carhartt workwear. The brand combines authentic adaptations of these robust American archetypes, while engaging with the subcultures that have embraced it. This, in turn, has seen Carhartt WIP place itself in a new context and bring forth its own classics.
Carhartt WIP opened its first store in London in 1997 and today operates over 80 brick and mortar locations worldwide. It also has its own skate team and music department, while supporting an array of artists and releasing various in-house publications. Since 2010, Carhartt WIP has worked with a number of like-minded collaborators, including A.P.C., Converse, Fragment Design, Junya Watanabe, Nike, Underground Resistance, and Motown.