Carhartt WIP is pleased to announce the recent reopening of its London flagship store on Brewer Street in Soho.
Designed by Salomée Faeh and the Milan-based architecture studio of Andrea Caputo, the store spans two storeys, blending modern industrial elements with organic detailing. At ground level is a concrete floor, complemented by contrasting black marble tiles at the till area. The basement level, meanwhile, features wood-paneled floors and walls, as well as natural wood shelves, creating a sense of balance and warmth in the overall design.
To celebrate the store’s reopening, Carhartt WIP will host local independent record shop, book store, and radio station Kindred at the newly opened Soho space, for a series of performances and DJ sets. Performances continue over the weekend, live from the shop window, with a lineup of 32 artists curated by Kindred, featuring the likes of Kit Seymour and DJ Python, Riz La Teef, Chinese Daughter and Tim Reaper, as well as Mi-el, amongst many others.
Carhartt WIP has also created a limited selection of store-exclusive products for its launch, including a t-shirt and hooded sweatshirt featuring artwork by graphic designer, photographer, and The Trilogy Tapes’ label founder Will Bankhead.
The event will take place on Thursday November 7 at Carhartt WIP Store Soho, between 6pm-10pm.
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Contact
Federica De Carlo
fdecarlo@carhartt-wip.comAbout Carhartt Work In Progress
Carhartt Work In Progress (WIP) is a clothing brand that adapts and modifies the core products of the pioneering American workwear brand Carhartt to create its own collections. Established in 1994 by Edwin Faeh, the brand’s audience is just as likely to associate its iconic yellow C motif with late 90s hip hop videos or skate clips, as they are with factories or manual labor. This distinction is key in defining what Carhartt WIP does. Carhartt WIP engages with different cultural spheres: from Detroit and Berlin’s symbiotic techno scenes, to skateboarding and its communities that span Paris, New York, and Seoul, to the contemporary art world. The brand channels these influences, representing the culture which has formed around it. This can be seen and felt in its collections, its imagery, and its choice of partners and collaborators. Today, Carhartt WIP operates over 100 brick and mortar retail stores across Europe, Asia, and the US, as well as working with select wholesale clients.