Carhartt WIP and Salomon Reunite for Their Second Collaboration Reworking the X-ALP
Carhartt WIP and Salomon return for their second collaboration, expanding on the shared values that defined their first partnership: functionality, durability, and an uncompromising commitment to performance.
Known for their contemporary reinterpretation of hardwearing gear, Carhartt WIP has retooled a key Salomon silhouette resulting in a rugged, detail-driven design.
The X-ALP Carhartt WIP is constructed to meet the demands of any environment. Built from years of collective design expertise, the shoe incorporates robust grainy leather and suede overlays accented with Carhartt WIP’s signature camouflage.
With visuals directed by Bailey Marklew, the accompanying campaign takes place in a remote outpost plagued by electromagnetic anomalies and warped gravitational pulls. As a team of researchers work to uncover the truth, a sinister presence makes itself known – a creature hidden from perception, save for a set of writhing thread-like tendrils, reaching out as if searching for something it once lost, but which still endures.
The X-ALP Carhartt WIP is available globally on December 18th at 10AM CET at salomon.com and carhartt-wip.com, as well as at the brands’ stores and selected retail partners.
Downloads
Contact
Federica De Carlo
fdecarlo@carhartt-wip.comAbout Carhartt WIP
Carhartt Work In Progress (WIP) is a clothing brand that adapts and modifies the core products of the pioneering American workwear brand Carhartt to create its own collections. Established in 1994 by Edwin Faeh, the brand’s audience is as likely to associate its iconic yellow ‘C’ motif with late 90s hip hop videos or skate clips as they are with factories or manual labor. This distinction is key when defining Carhartt WIP.
Carhartt WIP engages with different cultural spheres: from Detroit and Berlin’s symbiotic techno scenes, to skateboarding and its communities that span Paris, New York, and Seoul, to the contemporary art world. The brand channels these influences, reflecting the culture that has formed around it. This can be seen and felt in its collections, imagery, and collaboration partners. Today, Carhartt WIP operates over 100 brick and mortar retail stores across Europe, Asia, and the US, as well as working with select wholesale clients.
Credits
Director / Editor: Bailey Marklew
Photographer: Jack Symes
Production & Set Design: Studio Info
Styling: Lottie Collins
DOP: Ruben Neviazsky
Music: Kit Seymour
Color Grading: Matthew Blacklock
Casting Director: Tally Francis