Concept boutique Merci Paris has invited Carhartt WIP to create an exhibition space under its iconic cupola at 111 boulevard Beaumarchais, running until April 21st.
The exhibition is inspired by Carhartt WIP’s ‘Groundworks’ motif, which is a key theme from the S/S24 collection exploring nature, gardening, and the outdoors. The collaborative project takes its name from a phrase in the novel Candide by writer Voltaire, which translates to “One must cultivate one’s garden.”
At the space is an installation in the form of a greenhouse, featuring a selection of items from Carhartt WIP’s latest collection. The pop-up also signifies the introduction of Carhartt WIP’s women’s collection at Merci Paris.
To mark the event, Carhartt WIP collaborated with Milan-based stylist Yosephine Melfi and textile artist Laura Dell'Erba on a series of exclusive ‘eco print’ Detroit Jackets. Previously presented at Terraforma Festival 2023, the ‘eco print’ project originated from an idea by Melfi, and involves applying flowers, leaves and berries directly to fabric to create unique, hand-dyed pieces. Each Detroit Jacket at the exhibition also features a heart clover motif, nodding to Merci Paris’ logo.
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Contact
Joseph Biais
jbiais@carhartt-wip.comAbout Carhartt Work In Progress
Established in 1994 by Edwin Faeh, Carhartt Work In Progress (WIP) develops its own collections based on original Carhartt workwear. The brand combines authentic adaptations of these robust American archetypes, while engaging with the subcultures that have embraced it. This, in turn, has seen Carhartt WIP place itself in a new context and bring forth its own classics.
Carhartt WIP opened its first store in London in 1997 and today operates over 80 brick and mortar locations worldwide. It also has its own skate team and music department, while supporting an array of artists and releasing various in-house publications. Since 2010, Carhartt WIP has worked with a number of like-minded collaborators, including A.P.C., Converse, Fragment Design, Junya Watanabe, Nike, Underground Resistance, and Motown.
Credits
Photographer/DOP: Sam Wong
Assistant: Valèry De Vreese
Model: Lise
Artists: Yosephine Melfi & Laura Dell’Erba