Concept boutique Merci Paris has invited Carhartt WIP to create an exhibition space under its iconic cupola at 111 boulevard Beaumarchais, running until April 21st.
The exhibition is inspired by Carhartt WIP’s ‘Groundworks’ motif, which is a key theme from the S/S24 collection exploring nature, gardening, and the outdoors. The collaborative project takes its name from a phrase in the novel Candide by writer Voltaire, which translates to “One must cultivate one’s garden.”
At the space is an installation in the form of a greenhouse, featuring a selection of items from Carhartt WIP’s latest collection. The pop-up also signifies the introduction of Carhartt WIP’s women’s collection at Merci Paris.
To mark the event, Carhartt WIP collaborated with Milan-based stylist Yosephine Melfi and textile artist Laura Dell'Erba on a series of exclusive ‘eco print’ Detroit Jackets. Previously presented at Terraforma Festival 2023, the ‘eco print’ project originated from an idea by Melfi, and involves applying flowers, leaves and berries directly to fabric to create unique, hand-dyed pieces. Each Detroit Jacket at the exhibition also features a heart clover motif, nodding to Merci Paris’ logo.
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Contact
Joseph Biais
jbiais@carhartt-wip.comAbout Carhartt Work In Progress
Carhartt Work In Progress (WIP) is a clothing brand that adapts and modifies the core products of the pioneering American workwear brand Carhartt to create its own collections. Established in 1994 by Edwin Faeh, the brand’s audience is just as likely to associate its iconic yellow C motif with late 90s hip hop videos or skate clips, as they are with factories or manual labor. This distinction is key in defining what Carhartt WIP does. Carhartt WIP engages with different cultural spheres: from Detroit and Berlin’s symbiotic techno scenes, to skateboarding and its communities that span Paris, New York, and Seoul, to the contemporary art world. The brand channels these influences, representing the culture which has formed around it. This can be seen and felt in its collections, its imagery, and its choice of partners and collaborators. Today, Carhartt WIP operates over 100 brick and mortar retail stores across Europe, Asia, and the US, as well as working with select wholesale clients.
Credits
Photographer/DOP: Sam Wong
Assistant: Valèry De Vreese
Model: Lise
Artists: Yosephine Melfi & Laura Dell’Erba